Everything’s digital these days. Even a good portion of our relationships have moved to the web. Word of mouth spreads differently than it once did. Where women use to talk up products over tea, they now spread the word over social media.
Businesses have taken advantage of this mass communication by using Facebook, Twitter and other social networks to reach their audience. Pinterest is also becoming a must-have tool for companies to disseminate information about their products. But very few companies have been able to tap into the viral opportunity the platform creates.