About the Writers of Lip-Sticking
o Yvonne DiVita, Owner/Publisher
o Donna DeClemente
o Robbi Hess
o Mary Schmidt
o Lena West
Yvonne DiVita is the founder and president of Windsor Media Enterprises, LLC, an “author services” company that specializes in print-on-demand book publishing technology, professional business blog creation and social media. Starting as a web content writer in the early days of the Internet, she later helped champion several technology start-up companies. After writing and publishing her first book, Dickless Marketing: Smart Marketing to Women Online, Yvonne decided to become a publisher herself. Today, her focus is on helping aspiring authors – especially those writing business books – make wise publishing choices.
Lip-sticking is a blog with a focus on the women’s market. Her other blogs include Aha! - a publishing blog; WME Blogs, a blog about blogging; and WME Books, a blog about her authors’ books. She also contributes to a blog about publishing, writing about the print-on-demand publishing process, at Beneath the Cover. And, she writes and manages Scratchings and Sniffings, a pet blog sponsored by Nestle’ Purina PetCare Company. Once a month she contributes a post on marketing to women to the online interactive marketing site, Adotas.
Yvonne is the current President of the Rochester Chapter of Women in Communications, VP of Web Communication for the Rochester Chapter of the American Marketing Association, and Past-President of the Rochester Professional Consultants Network. In 2004, she was honored by the Rochester Women’s Network as an “Up and Coming Businesswoman”. She is often quoted on the Internet regarding marketing to women, business blogging, and self-publishing, and is a frequent speaker of these topics at both local and national forums and conferences.
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Donna DeClemente has over 25 years of experience in assisting brands, agencies and not-for profit organizations develop and implement a wide variety of their marketing communications needs.
In 2005 she founded DDC Marketing Group which has specialized in bringing interactive promotional marketing solutions to life for many clients. Today the firm is also dedicated to helping clients integrate blogs and social media into their marketing mix. Her own blog, Donna’s Promo Talk, helps to keep marketing professionals current on today's hottest interactive promotions and trends.
Donna also writes a monthly column at the interactive advertising site, Adotas.
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Robbi Hess, writer, author, editor and humor columnist, can't remember a time when she wasn't either reading a book or newspaper or scribbling ideas for articles or novels in her journal.
Many years ago, armed with only a desire to become a journalist, a deep love for the written word, and an eagle-eye for accuracy, she talked the editor of the local newspaper, The Medina Journal Register, into taking a chance on hiring her; thus launched her first paying gig with words.
She shares her love for writing with others through the classes she teaches at Writers & Books. Her writing career encompasses both writing and editing for: Suburban News, Business Strategies Magazine, For The Record Magazine and Physicians EHR and HIRE (a UK based medical journal).
Her weekly slice-of-life humor column, "My Thoughts Exactly," appears in The Medina Journal Register and The Albion Advertiser.
She co-authored A Complete Idiot's Guide to 30,000 Baby Names, writes for True Romance and True Love magazines and is the weekly “Perc-olator” at Coffee House For Writers.
Most recently she became the editor/publisher of ByLine Magazine and is an author advisor at WME Books and blogs. You can learn more about Robbi at her own website.
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Mary Schmidt grew up learning small business from the inside since both her parents were entrepreneurs. One of her first jobs, while in high school, was in a “Mom and Pop” Mexican food café. Then, after working her way through college, she learned her own hard lessons, in big companies and as an entrepreneur herself. That’s why Mary loves working with start-ups and small business owners – she knows from real-world experience just how hard, fun, maddening, and exhilarating it is to have your own business.
Prior to becoming an independent consultant, Mary held staff and management positions in business strategy, product management and marketing for several global corporations, including Verizon, NEC, Nortel, and Unisys. Her last “real job” was Director of Strategic Alliances for a technology services start-up. As a marketing troubleshooter, her clients have ranged from a two-man software start-up and Habitat for Humanity to major corporations such as Mitel/Gandalf and Hewlett Packard. Big or little - no-tech, low-tech, high-tech - they share many of the challenges. She also works with nonprofit clients to leave the world a little better than she found it.
Mary does her best to live according to a favorite Oscar Wilde quote, “Life is too important to be taken seriously.”
She also blogs at www.maryschmidt.com.
Lena L. West is an award-winning social media consultant, blogger, speaker, journalist and technologist. Affectionately known as the “geek with speak,” Lena understands complex technology concepts and distills them into easy-to-understand strategies.
She is also the CEO & Chief Strategist at xynoMedia Technology, a consulting firm that helps business-to-business companies harness the power of social media to consistently increase thought leadership, online revenues and visibility. West says, “Our mission is simple: make social media easy to use, manageable and worthwhile.”
West’s expertise has been widely acknowledged. She is the winner of several business awards, among them: The Network Journal’s “40 Under Forty,” AlleyCat News’ “25 Women of Silicon Alley” and The Women’s Congress’ Entrepreneurial Champion for Women in Business. West has also been featured as the cover story for publications such as The Westchester County Business Journal and Black Enterprise.
A sought-after writer and speaker, West writes and speaks regularly about the merits and potential pitfalls of technology. She communicates her expertise about social media, web 2.0 and online technologies through Social Media 360, her blog on InfoWorld.com; her TechForward column and blog for Entrepreneur Magazine; as well as feature articles for both InfoWorld and Jupitermedia. She has spoken for the Overseas Private Investment Corporation (OPIC), National Investor Relations Institute (NIRI) and Syracuse University.
She is a member of the Women Presidents’ Organization (WPO), Technology Executives Networking Group (TENG) and the Downtown Women’s Club (DWC).
West strongly believes that social media is a catalyst to uniting the world’s people.
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