Stories have been shown to be powerful sales tools. Clients and prospects alike respond to a good story much better than they respond to dry facts and figures, or sales sheets with colored charts and diagrams. I'm not saying some industries, the technology industry in particular, doesn't need those charts... Read more →
In a meeting yesterday, with one of the largest and most successful web design and internet marketing firms in this area, the point that business is done people to people was brought home as if the room filled with heavenly illumination. I read those words last week in "How to... Read more →
Good comments and some attention from yesterday's blog on women joggers becoming women bloggers. The comments led to a blog that I will be checking closely as the blogging world evolves. At Seth Finkelstein's INFO THOUGHT BLOG, I was treated to the following eye-popping news: (taken verbatim from Seth's site--... Read more →
Someone had to do it. Click on over to "Cutting Through" Starting to Blog in the Corporate Environment. Great stuff there. Check it out. This blog bears watching. Read more →
I'm old enough to remember when women joggers were an anomalie. What were they thinking? Out there on the jogging paths in their lycra and short shorts, breaking a sweat, squinting into the six a.m. sun? I can relate...there was a time, some years ago, when that was me. I... Read more →
I had occasion recently to be introduced to Bob Vila's online presence at Bobvila.com and I was pleasantly pleased at what I found there. For those who are "home-improvemently" challenged (like me!), Bob Vila is the good looking guy whose home improvement show was broadcast on televison (TLC: the learning... Read more →
In a previous post on the value of "Wise Men," I talked about the power of the women's market online and of the wise men who were strong enough to form partnerships with women, whether a wife, a sister, a mother, a business colleague, or a daughter. Yesterday I met,... Read more →
I had an interesting question asked of me this week. A young woman (she was only in her 50s) wrote to ask me about e-books, and in our conversation-- via email-- revealed she had become interested in my book after trying to discover how women search online. This young woman... Read more →
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity. So said Charles Dickens in his famous novel, A Tale of Two Cities, published... Read more →
Short blog today--a good friend emailed me a horror story yesterday. She went shopping, at the mall, in a favorite store only to be denied use of the store credit card she held. The reason given--her "credit scoring" had been lowered, without her knowledge. She remembers having paid one bill... Read more →