Just last week my fiance and I were sitting in a sports bar having dinner when I mused out loud that it would be good to write an article or blog on women's sports, and how far we've come over the years. In my youth, women played tennis, we were into cheerleading, maybe we did some swimming or diving, but we weren't pushing our way into football, soccer, golf, or basketball. At least, not where I lived.

Sports is a big deal to today's woman. Anyone remotely interested in sports is aware of the fact that young women are making strides in the man's world of golf, but how many folks are aware of the Connecticut women's basketball team and their outstanding successes? They are quite the celebrities in the sporting world, and they deserve our attention because basketball is a team sport, and these women have taken team-playing to the height of success.

In an April 6th article in the NYTimes, Lynn Zinser notes that the women's team is showing strong support for the UConn men's team, and vice-versa. A clear indication that we've come a long way baby--and that we're not stopping now? Zinser goes on to say that "But what is truly remarkable about UConn's daily double is that the women are the university's flagship program. They have won four national titles, including the past two in a row. The men have now won two titles."

In Yahoo! sports news this morning, the announcement rang with excitement: "The University of Connecticut made history Tuesday night. The Husky women completed a championship sweep for the school by beating Tennessee 70-61, one day after the men's team won their tournament. "

Follow that with a report from the NY Times under this headline, "And the Second One's Good, too. UConn Women Join Men as Champs." Does this comment, from one of the women's top players, sound like a wishy-washy girl to you?

"Domination, baby," said Taurasi, who finished with 17 points. "When you think of UConn, you think of domination."

Sports. Domination. A take no prisoners attitude. It's not merely cheerleaders, anymore. Although cheerleading has, in and of itself, turned more into a sport with intense work-outs and amazing stunts. It's about teamwork. Anyone who doesn't understand the concept of teamwork--especially in business-- is gambling with disaster. Whether you're teaming with a business partner, or with vendors and suppliers, you need to play well together. And you need to cheer each other on.

It's what marketing is made up of today. Women know it. We want you to know it, too. No matter what you sell-- sporting goods or technology services, arts and crafts or cheesecake, shoes and handbags or office supplies-- post this sentence on your homepage and not only will you get attention from the search engines, you will get attention from your target market, Dick and Jane.

"Hey, how about them UConn women? Are they the greatest, or what?"

They are the greatest. And so are their brothers in kind. Now, what's not to like about that?