I am lost somewhere between boxes of books, and boxes of clothes. And boxes of kitchen stuff. Oh, and boxes of bathroom stuff. Never mind the suitcases full of clothes (a trick I learned at Good Housekeeping.) The big trek to move boxes begins today. Tomorrow, the movers will move the heavy furniture...no appliances to move, thank goodness!
Therefore, let me be short and sweet...more good links to vital information on using the Internet...since you couldn't market to anyone, not even Jane, without the Internet:
From Anita Campbell over at Small Business Trends, a clip from a site that follows the new on nanotechnology. I'm drawn to this topic more and more. The future lies within, but I am not sure how. At Howard Lovy's Nanobot blog, you'll get the inside scoop...or at least some useful explanationand insight into this burgeoning technology.
Off I go to tackle boxes, and search out things forgotten...which the new folks who move in this week will probably find in corners I neglect to check, and call to tell us we've left behind hidden diaries or small children... neither of which is likely because I keep my diaries in plain sight [the better to hide them] and there are no small children lurking about; at least, I don't thinkso.
Before I go, I stumbled over a marketing article at Darwin Magazine, with some interesting thoughts on marketing. Mohanbir S. Sawhney, the Tribune Professor of Technology and the Director of the Center for Research in Technology and Innovation at the Kellogg School of Management, has posted some interesting remarks in an article titled, "A Manifesto for Marketing: What Ails It and How to fix It." In it, he posits that
"According to [David] Pottruck [CEO of Charles Schwab and a former marketing head], while CEOs can clearly see the benefits of paying salesmen more for what they sell, the value of marketing is often not as clear." If CMOs are unable to quantify the value of marketing, marketing budgets will inevitably get cut, and marketing spending will gravitate toward short-term demand generation initiatives at the expense of brand and relationship-building initiatives."
Sawhney has nine points he considers necessary to successful marketing. See if you agree. There is room for discussion there.
What's not to like about that?