Women and sports. Jane would like all readers to embrace that vision. Women in sports. Women playing sports. Women engaged in non-traditional sports. Sporting women. Get used to it...we're venturing into games our parents would never have dreamed they would see their daughters participate in. Games of chance...but, not in casinos. On the ballfield, in the boxing arena, on the sand, and so many other places. We need look no further than Laila, Muhammed Ali's daughter and her foray into his world, or Annika Sorenstam, who showed her mettle in the Skins game this past weekend.
But, let's look into this phenomena...women playing ball. Here are this week's Fit by Five stats on women in sports taken from the Business Women's Network and from the Women's Sports & Fitness Facts and Statistics:
1. Women's sports apparel was a $23billion market in 2000.
2. Women comprise 73% of aerobic exercisers, and represent 63%, 54%, 54% of participants of exercise walking, exercising equipment and work out at clubs, repectively.
3. Women purchased 46% of official NFL merchandise in 2001. (Women's Sports Foundation, 2003)
4. Women's athletic footwear sales have been up 37% since 1992, vs. 5% for men.
5. Women comprise 75% of the membership base in The American Quarter Horse Association, the largest breed association in the world with more than 3.7 million horses and 318,000 members. (Melpomene Journal, Summer 2000, Vol 19, No. 2)
The list could go on for several dozen posts, but Jane feels we have captured a fair view of women in sports today. If you sell athletic equipment or apparel, shouldn't Jane be a major focus of your marketing? If you support specific sports or sporting events, isn't it a good idea to put your message in front of Jane? If you are hoping to make more sales this holiday, sports quotes or information are two good ways to attract Jane to your website.
What's not to like about that?