Five Phantasmagoric Facts on the Women's Market
Smart Man Online: Gerry Murak

Jane Remembers Dick

So much is going on all over the blogosphere lately, dear readers, that Jane thought it prudent to make our post today relevant but short.

Here it is: "See 'Dick and Jane'--again." An article from USA Today, by Greg Toppo discussing the re-issuing of the Dick and Jane books of yesteryear.

Read it and learn-- why we are always telling you that marketing to women online should be a Dickless pursuit! Toppo's article reveals why we want you to pull yourself out of that old Dick and Jane century. In his article, Toppo quotes Rudolf Flesch, author of the book, Why Johnny Can't Read, saying the fond Dick and Jane books were "horrible, stupid, emasculated, pointless, tasteless little readers."Facts_of_life_1

My, my! We aren't sure we agree with all of that-- but we do agree that they were simple books, with simple vocabulary words. NOT what you want to use today, to reach out to the millions of women who have cash to spend--online, at your website. Instead, learn about the grown up Jane and what she wants... (better vocabulary words, for one) and see how many more sales you make this year.

What's not to like about that?


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