We have much to write about today, dear readers. The world is spinning at a rate that continues to make us dizzy, but we are along for the ride nonetheless and we hope to share some of what we discover as we move through this phenomenal whirlygig called "business in the new millennium."
Marketing to women online -- Jane is beginning to loathe that term. We use it to make the search engines happy. They of the boring algorithyms... math problems Jane would not even attempt to understand, but...which we know command great respect across the vast universe known at the Internet.
In our little world, one the consists of us and you, dear reader, of this little blog and the so welcome links along our blogroll...those other bloggers and writers and businessfolk who openly share their expertise and thoughts on reaching new customers, while retaining the current ones...and all who come to read our musings...for you, Jane prefers to think of Lip-sticking as a break room.
A place to stop once in awhile to see what's been left on the table: good reading, cupcakes, flavored coffee, some new gadget or product, insight into male-female relationships; any number of interesting things. All of which are left there, on that break room table, to help you WOW women...for Winning Over Women is a sure path to success, in any business.
Let's begin with some insight into what it means to be a woman in business today. We do this because many, many of your customers/clients are women in business. And, this is how some people (read 'men') make us feel...we quote Dustin Hoffman, on what it felt like to play Dorothy Michaels in the 1982 movie, Tootsie;
"I was exploring the ways women and men related to me as Dorothy and I'd never been related to that way before in my life -- having men meet me, say hello and immediately start looking over my shoulder trying to find an attractive woman!...I would get very hostile: I wanted to get even with them."
Fast Company magazine, January's Playbook: Bridging the (Gender Wage) Gap -- which lists 6 ways for women to get paid what we're worth. Six ways Jane hopes NO ONE takes seriously. Warren Farrell, author of Why Men Earn More: The Startling Truth Behind the Pay Gap--and What Women Can Do About It (AMACOM, January 2005), is quoted saying, "The wage gap isnot about corporate discrimination but about the division of labor that happens when men and women have children. The biggest misconception is that there's a wage gap for the same work."
No disrespect to Mr. Farrell, but...the solutions given in this short article are nothing short of...unacceptable. At least to Jane.
Jane is especially adverse to #3: "Work more hours, more weeks, and more years."
???? Don't we already do that? For the women who do, dear reader, expect them to shop at your site during work hours. There's your advantage.
#6 isn't a fav or ours, either: "Choose a field where you can't "check out" at the end of the day"...the example being 7 Eleven, which is open 24 hours a day. We refer you to the old adage: "A man may work from sun to sun, but a woman's work is never done." Yes, we know...it's a cliche, and it can also apply to those terrific dads who shoulder more than their share of household work, these days...but, you get the drift.
We can only tell you that women in the new millennium are NOT going to accept this nonsense. That we must work harder and longer to compete with men -- in order to earn what we're worth! We admit taking these examples out of context...and encourage all to click in and read the article...but, our opinion will not change: the work should command the salary, not the gender of the person performing the work.
Here, now, are 5 of The Top 10 Companies for Executive Women (women you want to sell to, no doubt!), from DiversityInc,(requires membership)
No. 1, AstraZeneca
20 Noteworthy Companies
With a board of directors that's 31 percent women and a perfect score in our work-life category (on-site child care, ability to work at home and/or telecommute, adoption assistance, flexible hours, job sharing, dependent-care benefits including child care and elder care, cafeteria-style benefits), the Wilmington, Del.-based pharmaceutical company clearly has its women workers in mind.
No. 2, Merck
No. 13 on Top 50 Companies for Diversity The Whitehouse Station, N.J.-based pharmaceutical giant has made promotion and retention of women a definite priority.
No. 7, Citigroup
No. 2 on Top 50 Companies for Diversity, No. 3 on Top 10 Companies for Latinos, No. 6 on Top 10 Companies for Recruitment & Retention, No. 8 on Top 10 Companies for GLBT Employees
The New York-based financial-services giant has made work-life and work-force issues in general a top priority, from measurement to mentoring. Women make up 56 percent of its work force and 46 percent of its managers.
No. 6, Thompson Hospitality
The Herndon, Va.-based restaurant and contract food-service company proves itself a leader in women in management, with 51 percent of its managers being women as well as 33 percent of its board of directors.
No. 9, Marriott
No. 25 on Top 50 Companies for Diversity, No. 5 on Top 10 Companies for Asian Americans
The Washington, D.C.-based hotel chain has strong work-life benefits and a work force that's 53 percent women. In addition, 47 percent of managers and 40 percent of the top 10 percent highest-paid employees are women.
We think...there is a LOT to like about that! Don't you?
(visit Women at Work for some eye-opening places you can find women at work today...)