Jane Wishes Moms a Happy One
Smart Woman Online: Elisa Camahort

Jane Reports from a Mile High

Jane here...still getting our breath as we acclimate to the mile high city of Denver. The reality is that we're in a little town outside of Denver, Erie, CO, and it's so lovely, Jane will be hard-pressed to return home in two days.

We are learning so much about the women's market -- especially about the differences in how women think, from one part of the country to another. In fact, we have insight into the future of marketing to women online through our so delightful granddaughter, Miah Rae.

The day after arriving at our daughter's home in Erie, we made a grocery list and decided to stop at the store after picking Miah up from school. As soon as our beautiful, skinny, wide-eyed (one blue, one gray) granddaughter heard we were stopping at the store, her face pulled into a pout.

"What's wrong?" Grandma Y-vonne asked.

"I don't want to go to the grocery store," Miah mumbled, face turned to her chest.

"Why not?" Grandma Y-vonne asked, full of amazement. Going to the grocery store was always a treat for our children.

"There's nothing to do there," Miah said.

"Well, if we were at Grandma's house, we'd be shopping online," Grandma told her. "Grandma buys just about everything online, even groceries."

Miah perked up and gazed at us, full of attention suddenly. "You do your shopping online, Grandma?" she said.

We nodded. "Almost all of it. Of course, we buy milk and bread, and our fruit from the grocery store. But, everything else is bought online and gets delivered to our house."

"I want to do that," Miah declared. "I want Mommy to shop online. I don't want to go to the grocery store!"

We predict, dear readers, that in short order, Miah and her friends will be doing just as Grandma Y-vonne does -- going to the Internet for most of their major shopping needs. We invite you to write that down and hold us to it...in years to come.

In the meantime, Jane would like to report on an article from our dear friend AJ Boggio of the White Rabbit Inn, who sent us this report from the Chicago Tribune, (scroll down to see actual article; may require free registration)

"Women drive changes in consumer technology."

According to reporter Alex L. Goldfayn, "Technology companies have long aimed new products at its core audience of early adopters--usually young "gadget guy" males comfortable with tech lingo--but now the industry is coming to grips with the rapidly changing face of its customers."

That changing face is female. Alex gets it right when he says that "Women now influence nearly every household purchase."

The article is chock full of insight -- news you've read right here, on this blog, and elsewhere on other blogs -- noting that men are gadget oriented: a man and his toys, and all. (image courtesy of Crutchfield Advisor.)

But women are all about practicality. Carolyn Technology_is_a_girls_best_friendLeighton, founder of Los Angeles-based Women In Technology International, is quoted in the article saying, "Most companies think that if they make technology for women, they want pretty colors. In fact, women don't care about the color, they care about the weight, functionality, and most importantly, the ease of use."

Jane says, hear! Hear! And over there, too!

What's not to like about that?


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Jim Turner

The scary part is.....Erie is about 8 miles from my house!

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