Dear devoted readers, this week's Smart Woman Online, Average Jane (also known as Celeste) will open your eyes to some secrets about marketing to women online, though she did not set out to do so when we interviewed her. Today we bring you a young woman who is comfortable in... Read more →
As promised, today's post is going to offer advice on marketing to Moms, especially Moms who buy online. Jane knows you're thinking that ALL Moms buy online, and...you're mostly right. Moms of all shapes and sizes, of all ages and demographic groups, Moms labelled Baby Boomer or Senior or Gen... Read more →
Jane hopes you have noticed, dear readers, the updates to Lip-sticking -- not only the exciting Honorable Mention from Marketing Sherpa, but the new Blogads ad; (we love helping other great companies get the word out!), and the new ReThink Pink conference date. All important business links for your use... Read more →
Good Thursday, dear readers. Our Smart Man Online, Ken Halloway, is an entrepreneur and a pet lover, our favorite kind of person! Ken grew up in Anchorage, Alaska and attended college at The University of Arizona. He tells us that he worked for a small, independent film company, Active Entertainment,... Read more →
Word of mouth...it's a marketing method that has been tried and true for longer than marketing has been a profitable endeavor. Long before the printing press introduced the written word to the masses, long before the Sears catalog enticed young men to peek at women's underthings in the shadows of... Read more →
Jane would like to offer an excuse for not posting this weekend...but, we have none. None, other than the true delight of the arrival of our most precious granddaughter and her mother, Chloe, our eldest. Their arrival for a 10-day visit is cause for celebration, indeed, and we admit that... Read more →
Dear readers, Jane is so proud to present this week's Smart Woman Online, Jill Hurst-Wahl. Jill came into our life as just an email message on a Yahoo! forum, through our connection to the Rochester Professional Consultants Network here in Rochester, NY. Then, a few months ago, we attended an... Read more →
Dear readers, Jane and Lip-sticking were certainly not the only blogs on the receiving end of Marketing Sherpa's awards (see previous post from earlier today). We blush at the realization that we did not offer a list of ALL the marvelous winners -- great bloggers every one -- and now,... Read more →
This is an exciting day for Lip-sticking. We must ask you, dear readers, to forgive us for not posting Tuesday's Fit by Five about Moms -- and we will also be moving the Father's Day note to Saturday, in order to bring you this thrilling announcement: This week Lip-sticking received... Read more →
The days seem to slip by more quickly than usual, lately. Jane opens up Typepad to begin a post and woe...we find ourselves still staring at a blank screen after more than two hours. Is it because we have nothing to write? Not at all! It's precisely because we have... Read more →