Comments on Jane's First Blush #2: W. Chan Kim's Blue OceanTypePad2005-11-30T20:30:00ZYvonne DiVitahttps://www.lipsticking.com/tag:typepad.com,2003:https://www.lipsticking.com/2005/11/janes_first_blu_1/comments/atom.xml/Michael Bolden commented on 'Jane's First Blush #2: W. Chan Kim's Blue Ocean'tag:typepad.com,2003:6a00d8341c011b53ef00e551e8f23f88342008-04-14T21:15:51Z2008-04-14T21:15:52ZMichael BoldenJane, I am setting up a blog on aspects of marketing strategy. I have an extension of Blue Ocean Strategy...<p>Jane,</p>
<p>I am setting up a blog on aspects of marketing strategy. I have an extension of Blue Ocean Strategy which I have written about - would love to talk to you live via phone about your blog. Please e-mail at mbolden@chathamchicago.com to discuss.</p>
<p>Thank You,</p>
<p>Michael</p>dave kees commented on 'Jane's First Blush #2: W. Chan Kim's Blue Ocean'tag:typepad.com,2003:6a00d8341c011b53ef00d834e5598e53ef2007-02-20T17:49:28Z2007-08-21T10:14:35Zdave keesThis book, Blue Ocean Strategy, is kinda like the authors' Blue Ocean, isn't it? I guess they are under a...<p>This book, Blue Ocean Strategy, is kinda like the authors' Blue Ocean, isn't it? I guess they are under a lot of pressure to come up with some new and clever way to look at the market.</p>
<p>The problem with the book is that it is over-hyped and actually deceptive. The primary examples given in the book were people who never set out to create a Blue Ocean. </p>
<p>They were all people just doing what they loved and had a passion for and they wound up in a Blue Ocean. They did not sit down and plan a Blue Ocean Strategy to get rich or dominate the market or whatever.</p>
<p>I wrote to Steve Wozniak about this and he confirmed it. They were doing what they loved.</p>
<p>So that is the key to success.</p>