ROSES for the WOMBAT: Yvonne’s Top 10 A+ Things about the WOMMA Conference in Florida: 10. Location, location, location. Traveling to the sunshine of Florida from the gloom and doom of Upstate NY was a real treat! Colorado Springs was…just okay. Sorry. The long walk to and from my room... Read more →

Shopping online continues to grow, with women outpacing men, if you would believe the reports at places like Shop.org. In the last few weeks, I've been surprised to have discussions with a number of women on why they do or don't shop online and...the "not me, I'm too touchy-feely" won... Read more →

In response to the Oprah vs. A Million Little Pieces controversy (with acknowledgment to Saturday's Washington Post editorial]: Dear Oprah: I'm nobody. Just a blogger, a writer and a supporter of women's issues - oh, and a publisher in my spare time. I expect you're one who would be quick... Read more →

Sometimes, when I begin a post, I lapse back into the 'Jane' persona. She's a big part of who I am when I write this blog - a figment of everyone's imagination, pulled in from the mid-twentieth century days of those basal readers. I've noticed a number of 'Jane' websites,... Read more →

At last, I'm back on track with the Smart Woman Online and Smart Man Online series of interviews. Today's interview will blow you away! How can I say that? Like this, "Today's interview will blow you away!" Is that better? I'm feeling frisky...because Scott, my interviewee, is one dynamite guy... Read more →

As expected, there are piles of magazines, emails, and phone messages threatening to strangle me if I don't get to them. At times like this, upon returning from a trip where I didn't bother to check email or answer my phone (what was I thinking?), I think back to a... Read more →

For what it's worth - I will be posting a great deal on the Word of Mouth Marketing Conference I just returned from. The official title, for those who haven't been following, was WOMBAT: Word of Mouth Basic Training. You can read the comments and postings of a whole lot... Read more →

Tomorrow I leave for Florida. For regular readers, you'll remember that I'm off to WOMBAT: the word of mouth basic training camp to join Terri Whitesel of Interpret-Her and Kevin Burke of Lucid Marketing as a panel member discussing How-to Get Women Talking. Sometimes I think the better question is:... Read more →

I'm a fond reader of stories. Anyone who's anyone these days is reporting on the power of story-telling, but few people really seem to understand what that means. Using stories to promote a business is not the, "Once upon a time..." way to a woman's heart. Nor is the, "Frankie... Read more →

Yvonne here - Jane is taking a break. Maybe the truth is that I'm taking a break, from trying to be two different women. Jane will reappear at selected moments...but, for the most part, you're stuck with me, dear readers. It's Sunday. Cold, bitter, white, and slippery here in Upstate,... Read more →