Marketing to Women Online: A Futuristic Fit by Five
Jane Prepares for the Future

Yvonne Chooses the Perfect World

In a perfect world, Jane would be able to write about marketing to women online every day, with fresh, informative content. But, we don't live in a perfect world (even on TV), so here I am, Yvonne, writing with some recent updates to news that's relative to the marketing to women world.

That's the world I live in - one where marketing to women, talking to women, shooting the breeze with women, exchanging business cards, and more, is going on all the time, online and off. In this world, as I work hard to build my publishing business, I find myself attracting a fair number of women and men. The women, it seems, are finally standing up to be counted. These are women want to write books that will reveal their expertise, that will help other women, and will enable them to create workshops to enrich other people's lives in one way or another.

To me, that's a perfect world. A world where women are strong enough and smart enough to get out there and make things happen.

At WME Books, we like to say we produce "books that matter." The reality is that I think EVERYONE wants to do things that matter. Moms want their tender-loving care to matter. Dads want their hard work (outside the house or inside the house) to matter. Boomers want their protesting all those years ago, to matter. Young kids today want everything they do, to matter. Even young kids want to do things that matter - look at all the great charity going on with the teens and tweens.

And it does. All of it.

How do I know? From reports like these:

At the end of December, BIGresearch in their Top 10 Influential Media report (as a result of a survey of 15,000 respondents) revealed that "overall, all ages" considered word-of-mouth the #1 influence in their lives. The report went into more detail on "breaking through the clutter" of too much information. All hail word-of-mouth! (Orlando, Fl, Jan 19-20)

Also, my friend Andy Wibbels over at Andy Wibbels weblog, where he has some excellent content on how to blog, is holding a free teleseminar featuring- your's truly! I feel very fortunate to have friends such as Andy, but the reality is: I work hard to offer good content and advice - to matter. And, interviews with folks like Andy prove that I'm at least ringing a bell in the overwhelming chatter of the blogosphere.

I was also impressed recently by a press release I came across via one of my news feeds. This one was from Market Wire. It noted that Forrester Research expected online advertising to surpass the $14 billion mark by the end of 2005. I don't know if it did, but I know that a whole lot of people are recognizing the value of online advertising, whether that's banner ads, pay-per-click, or blogads.

AND, in the press release from December 14th, Brian Carrozzi (identified as the former ValueClick online advertising veteran)"announced the beta launch of, a free consumer Web portal designed to generate funds for many of the world's leading charitable organizations through an Internet user's normal daily Web activity."Women_laughing

Talk about doing things that matter! I went to the website and though I haven't joined, yet, I think this idea has legs! Or feet...however you want to put it. I think being able to give back, just by web-surfing, is convenient, easy, and full of heart.

In a perfect world, we would all touch each other by doing things that matter. Tune in to next week's interview with Andy...attend the WOMBAT the following week... and GIVESMART... to make your life matter, too.


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Hi Yvonne,

I am the founder of GiveSmart and I just wanted to say thank you for your kind words regarding the idea.

GiveSmart is a very ambitious project, trying to benefit the world through easy to use tools that users are already familiar with, including our own webmail product, portal, shopping tool, etc.

Thanks again. There are a lot of things in store for GiveSmart. And as always, because we are a small company, we can always use the help of individuals like yourself that care to make a difference.

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