E-Women Online Tactics from the Marketing Maven - my first Girl-Talk participant. For those who are regular readers, you'll remember that I announced this new feature last week. For anyone new who's stopped by - this new feature of Lip-sticking: Smart Marketing to Women Online, will help you understand women, learn how to approach them more successfully, and give you insight into the way we ladies think.
Normally, on Thursday, I post an interview with a Smart Man Online or a Smart Woman Online - this is similar. BUT - the Girl-Talk feature will focus on girls who get it: those dynamic ladies who are online and successfully reaching out to their core audience - that would be YOU, dear readers. Some weeks I'll do an interview, other weeks it will be a blog or website review. Make sure you check in each and every week - there is sure to be spenderific Girl-Talk going on!
This week, I chose Wendy Maynard of Kinetic Ideas... a blog with great ideas, and wonderful pictures. Wendy and I met via the blogosphere - and we became fast friends. I admire her upbeat, chatty writing, and the gems she shares with others, on marketing, on branding, and on connecting. I learned some new things from this interview, I think you will, too.
Yvonne: Welcome to Girl-Talk, Wendy.
Wendy: Hi Yvonne, Thanks so much for inviting me to be part of Girl-Talk. I think you are doing an amazing job helping create online connections between women. [that's my goal; thanks for noticing]
Yvonne: Let’s get the question of what a maven is out of the way – tell us what it is and why you’re one.
Wendy: What is a Maven? Well, the American Heritage Dictionary says a maven is: "a person who has special knowledge or experience; an expert." Personally though, I prefer the definition found in the Princeton University’s WordNet: s"omeone who is dazzlingly skilled in any field."
And although I could tell you these definitions are the reasons I decided to call myself the Marketing Maven, I think what it really boils down to is my childhood dream of being Wonder Woman. Since I couldn’t very well run around as an adult calling myself by a superhero name, I picked the next best thing - a semi-adult version related to my field.
Yvonne: Now, let’s move on to Kinetic Ideas…your blog. Why do you blog, and who designed your blog? Do you think blogging, in and of itself, has an ROI? If so, what is it?
Wendy: Kinetic Ideas is specifically about marketing. I wanted to provide a venue for small business owners and entrepreneurs to learn more about how to effectively promote their companies. I also wanted to provide an outlet for me to express all of the ideas I have floating around in my head. A blog is an addiction, really. The more I write, the more I have to say…
I co-own Kinesis – a marketing and graphic design firm. One of our web designers created Kinetic Ideas from a WordPress theme called "Green Marinée" originally designed by Ian Main.
For me, blogging has a small direct return on investment from AdSense revenue and affiliate links. [I can relate - it's a good thing we don't go into this for the $$] As an indirect ROI, though, the exposure is immeasurable. It gives me the opportunity to connect with people like you. And, it offers potential customers and joint venture partners a chance to get to know me better before we’ve ever had a conversation. Plus, Babs (my mom) pops in from time to time to make a surprise comment. And I can’t really put a price on that! [hi, Babs!]
Yvonne: That old wives tale (so I think, from my research) about women being good at multi-tasking is back. I’m seeing it show up all over the place…but, the reality is that multi-tasking isn’t good for anyone. When we try to do too much, all at once, quality suffers. Do you agree or disagree?
Wendy: I am a consummate multi-tasker and I love it! I don’t think quality suffers because of multi-tasking. I think the problem is task completion. People (especially entrepreneurs) love to chase one project after another without knowing how it fits into their personal goals. Because they say "yes" to everything, nothing they do is done well. My advice? Only say "yes" to strategic projects that help you achieve your vision.
Yvonne: Give us the skinny on your great new project: E-Women Online Tactics…
Wendy: Last year, I decided to learn a LOT more about how to effectively market online. And so, I dove into the exciting realm of Internet marketing. In my search for information about how to tackle various aspects such as list building, blogging, ezines, viral campaigns, etc., I discovered a lot of the famous marketers in this industry are men. You know the big names: Alex Mandossian, Joe Vitale, Dan Kennedy, Yanik Silver, and so on…
These guys are brilliant. But I learned something about myself. It is important for me to have role models who are like me. I wanted to find women entrepreneurs who were playing a BIG game online. So, I began digging specifically for the best female online marketers. I studied their websites, blogs, e-courses, ezines, and other information products. [this is so true - women like working with other women!]
I asked these women for their tips and strategies for making money online. And I got a great response. I packed all of the information into E-Women Online Tactics. It’s over 120 pages with powerful information on search engine optimization, an Internet marketing plan, how to create a website that sells, how to build a huge subscriber list, networking online, podcasting secrets, how to create joint ventures, all about blogging, and it goes on and on. The report has everything a person needs to successfully excel online.
Yvonne: When you decided to develop your new e-women report, why did you choose only women? The report isn’t only for women, is it?
Wendy: The report isn’t only for women. It’s for anyone who is interested. When I was doing my research, I couldn’t find any other compilations of the specific strategies being used by female Internet marketers. I know there are other women entrepreneurs – like me - who want to learn online marketing specifically from female mentors.
Yvonne: So, what’s your secret to convincing all those women to participate? (Yes, I admit, I’m in the report – in some truly fantastic company!)
Wendy: My secret? It’s simple - the contributors are very generous. They want to help people learn more about online marketing. I wrote an e-mail to each entrepreneur explaining exactly what I wanted to do and asked for a contribution. The majority said "Yes!" By the way, Yvonne, I love your article! [I love the whole report!]
Since I had been writing Kinetic Ideas for almost a year at the time that I sent out my request to the contributors, I think the blog gave me credibility as someone who had follow through. As you know, Yvonne, you have to be a committed person to maintain a quality blog!
Yvonne: With so many people getting TiVo…who needs commercials, anymore? Reports say marketing online is up, up, up. Still, online isn’t all apple pie, it’s hard work. Do you think TiVo will put TV commercials in their grave, sending companies scrambling to make up that change by moving online?
Wendy: Corporations are very clever beasts. They will always target the venues that their consumers frequent and figure out new ways to reach them as needed. For example, I saw a movie in the theater recently and watched four commercials before the previews.
Yvonne: If you won the lottery tomorrow…what would change in your life?
Wendy: Hmmm…I think I would have to start buying lottery tickets before I could win the lottery. I don’t want to buy lottery tickets. I don’t want to win the lottery. But if I had all the money I could ever want, my life wouldn’t be that different – I love my life!
Yvonne: If you found out you only had 1 week left to live…what would you do during that week? Who would you want to spend your time with?
Wendy: I would go somewhere warm in the tropics and lay in a hammock. I would walk on the beach and relish the feeling of the sand between my toes, the sun warming my skin, and the wind blowing through my hair. I would eat lots of dark chocolate and sushi every day of that week. I would spend time with my friends, my sweetie – Nathan, and my furry dog-child, Piper. Ask for lots of massages and foot rubs. I would do yoga every day and dance wildly to salsa every night. I would howl at the moon and yodel from the top of mountains. I might not blog that week, though.
Actually, it sounds like a great vacation! Excuse me while I call my travel agent…
Wendy: I really like the Internet. Best thing since sliced bread, as far as I’m concerned. I’m an information junkie. So, I love buying books from Amazon. I buy products from other Internet marketers. I pay my bills online. I don’t buy clothes or shoes online. Sure, I would buy my groceries online as long as I could automate the process.
I LOVE Napoleon Dynamite. "Heck yes I do!" And my favorite scene is the one where Napoleon dances at the school assembly to encourage people to Vote for Pedro. As a matter of fact, I wrote a blog entry called: Napoleon Dynamite Marketing is Freakin’ Sweet! And to quote Jane – "What’s not to like about that?"
Jane thanks you, Wendy. And, I thank you. This was a wonderful look into the heart and mind of today's woman - a lady who wants to connect with other women, but - doesn't want to alienate the men in her life. More on this in future Girl-Talk interviews and reviews.