Storytime - on marketing to women online. No, storytime on building relationships. No, storytime on how to blog. Reality: they're all the same thing. Why do I say that? I say that because marketing to women (online or off) is all about building relationships and building relationships is all about... Read more →
Before I share the 5 Questions You Should Ask yourself...if you really want women to shop at your website, let me share a story with you. Over the last two years since my book was printed ( I won't say published because the original company did nothing more than print... Read more →
Behavioral marketing; peer-to-peer connections; citizen journalism; myspace - these buzz words or phrases are among the top searches on the net today. Marketing professionals are deep into the benefits of practicing behavioral marketing - finding out how your market shops, the better to serve them your goods. Peer-to-peer connections involve... Read more →
No time today for a proper post. We're still bringing boxes in from the car. The move from outside offices back to the house has been uneventful, though tiring. Excitement abounds - since I will now save an hour every day. An hour I can be writing! Let me share... Read more →
Word of Blog - what is it and where is it? [the word 'blog' kind of gives it away, doesn't it?] It's a new tool for bloggers. Developed by innovative thinking, ala my Smart Man Online interview today. Matt Turck is here to tell us all about this great way... Read more →
This Tuesday's Fit by Five is extraordinarily useful. Here are five ways to engage your women customers - with content, advice, insight, and a way to help the world. Women don't just go online to shop, though I talk a lot about women and online shopping. We go online to... Read more →
Good friend, Mary Hunt at Attract-Her, sent me this outstanding report on Gender on the Net. Since my main goal here is to help you with your marketing to women online, and since advertising is finally recognizing the role women play in sales and marketing, I like to offer these... Read more →
What a wonderful world this is. Yesterday I spent the entire day shopping for wedding dresses with my daughter. My lovely, starry-eyed middle child. She is so full of excitement for this event - which will take place in October, that her face glows, her smile spreads from ear to... Read more →
Today's Girl-Talk is a review of an outstanding blog that serves women well: re:invention. The blog's owner, and principal writer, Kirsten Osolind is the epitome of the woman-owned business professional striving to help other women achieve goals and realize success. Kirsten is outspoken, charming, passionate, and creative - all talents... Read more →
I'm still in a tizzy about blogs and the fact that too many people - people who just don't get it - act as if blogs, and bloggers, are easily dismissed. A few minutes ago I was reading Micro Persuasian where Steve Rubel has a post on how social computing... Read more →