Last Friday at my local Rochester Professional Consultants Network meeting, our speaker discussed networking approaches - the how and why of connecting to others to help drive business or referrals. He was affable enough, funny enough, and knew his stuff. But, he said only one thing that I hadn't heard before. Halfway through his presentation, he said, "How many people have heard the saying, 'It's not what you know, it's who you know?'" Of course, we all raised our hands (about 25 of us, I think. Often there are 40 - it's a small but active group.)
Then he said, "Well, I'm here to tell you that statement is false. Forget who YOU know. The truth is, it's not what you know, it's who KNOWS you."
Think about it: in the madness of a world shrinking via blogs, broadband connections, online networking communities, and cell phones attached to ears with velcro - getting to know hundreds of folks isn't hard. Getting to know the RIGHT folks is trickier. The right folks are the ones that spread the good news - those customer evangelists Jackie Hubba talks about over at Church of the Customer. Those kind souls who love what you do and tell the world - but more importantly, tell prospects! That's what he meant by it isn't who you know, it's who knows you.
I count my blessings in that arena. Since starting the blog I've met some fantastic people. Some outstandingly smart people. And some celebrities - though they might not think of themselves as celebrities. People like Andy Sernovitz from WOMMA, and Michele Miller from Wizard of Ads, and Susan Getgood of Marketing Roadmaps, Evelyn Rodriguez of Crossroads Dispatches, Toby Bloomberg of Diva Marketing, David St. Lawrence of Ripples, Dennis Kennedy of LexThing, and more, many, many more.
In my travels, I've also attracted some attention. I've been fortunate to speak on publishing or blogging or marketing to women online in over a dozen cities throughout the U.S. This week, I'm delighted to announce that I'm off to Washington, DC to be part of a panel of blogging experts. We're going to discuss Beyond Blogging. This breakfast roundtable is sponsored by Fleishman-Hillard, and promises to be a lively discussion. I, of course, will present the women's viewpoint. And, I have a lot to say!
Watch for my report on this blog...when all is said and done. And, visit Beyond Blogging to join in the conversation. Where do YOU think blogging is going...next year, or the year after? Who have YOU met via your blog, that impacted your life in a positive way? Are YOU going to Blogher? (that's another story, another post, for another day.)