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May 2006
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July 2006

To My Daughters: Mom Fought For You - Now, Fight Back!

Picture this: a high school in a mid-sized city in - Anytown, USA. The time is mid-twentieth century. The boys have their sports - after all that's what boys do, they play sports. The girls have - sewing, and cooking. After all, that's what girls do. Right? There they are... Read more →

Your Mission - Should You Accept it - Is to Shop

Marketing to women online isn't rocket science or part of some deep psychological disseration dissertation on brain chemistry. Sometimes, it's just good, old-fashioned common sense. You need to know WHO the women you're marketing to are; Moms? Echo Boomers? Homeowners? You need to know WHERE they live: NY? NYC? Big... Read more →