The winners of the Marketing Sherpa Reader's Choice Awards have been announced. Surely you know this by now. I am sorry to have neglected this announcement this week but...I've been a tad busy with Dr visits. (nothing serious - simple tests - all negative results - I'll live to write... Read more →

Picture this: a high school in a mid-sized city in - Anytown, USA. The time is mid-twentieth century. The boys have their sports - after all that's what boys do, they play sports. The girls have - sewing, and cooking. After all, that's what girls do. Right? There they are... Read more →

One of the things I'm most adamant about in the marketing to women space and the blogging space is the importance of the so-called 'Mommy' bloggers. Last year at Blogher, I met a number of these talented and overlooked women, and I commisserated with them on their invisibility. Women, as... Read more →

"Summertime...and the livin' is easy. Fish are jumpin' and the cotton is high." Ok..be glad you can't actually hear me singing, because truth is - I can't sing. Not even in the shower. That doesn't mean livin' ain't easy. Or, that the fish aren't jumpin'. It is summertime, and with... Read more →

Tomorrow I'll be spending the day in my CEO Fellows group. I missed the last one because I was in D.C. at Beyond Blogging. That was an event I will never forget! And, it continues to inspire thoughts on...what beyond blogging is. In fact, I am thinking more and more... Read more →

Those of us immersed in the digital world can sometimes get smug about our superiority over "old" media - like newspapers. After all, digital is always on, accessible at the click of a mouse, updated minute by minute, and has better pictures. Old media, like newspapers, struggles to keep up.... Read more →

Marketing to women online isn't rocket science or part of some deep psychological disseration dissertation on brain chemistry. Sometimes, it's just good, old-fashioned common sense. You need to know WHO the women you're marketing to are; Moms? Echo Boomers? Homeowners? You need to know WHERE they live: NY? NYC? Big... Read more →

I'm not well-traveled enough to know how other countries or cultures celebrate Dads, but here in the U.S. of A we treasure this Sunday as Father's Day. I hope everyone, everywhere - regardless of location - takes time today, and every day, to thank their lucky stars for their Dads.... Read more →

It's a hot, hot day here in Rochester. Not as hot as it could be, I suppose. But, the humidity penetrates my brain and makes me too sleepy. I have to get up and move around a lot more. Thank goodness for fans! And...all this talk about HOT is just... Read more →

Found this great post over at Divita Speaks (say...that's a familiar name, gosh...it's MY name; ok, this is my daughter's blog) and had to share. Benecia, one of the blog's writers, shared some inspiring content I hadn't seen before, and that seems especially relevant right now. I'm busy making lemonade... Read more →