Okay, marketing to women online is never boring, always amusing, and full of surprises. Over at Blogher, the posts about the event are colorful - exciting - funny - serious - and full of estrogen. But, of course!!! Here's more of my take...from an elderly statesmen - oops! - stateswo-men's... Read more →
Ladies and gentlemen, welcome to the 2nd outstanding Blogher event, being held at the Hyatt in San Jose. Weather is lovely - warm, sunny, delightful! The hotel...well, more on that another time. Let's talk Blogher ladies! Rumor has it that there are over 700 of us scurrying about the Mediterranean... Read more →
Part II of the "Meet a Porcupine" trip to Lake Champlain. Notice how I call this trip by many different names...as if I can't decide which one works best. That's a fair statement. I can't figure out an 'best' title for it - Maryam, the good witch of the East... Read more →
Latest news out of Information Week is on who owns the Internet. If you haven't given this much thought - perhaps you should. The Internet was invented by scientists here in the U.S. It wasn't what it is today, nor was it invented to become what it is today. But,... Read more →
We're back. From the wilds of New York State. From the winding, dirt roads of back country America. From Lake Champlain, home of porcupines, trees, mice, trees, rain, trees, real solid American citizens (one who said he's never even been to a website!) and...trees. Did I say trees? Oh yes...and... Read more →
We're away - off to a retreat in beautiful Lake Champlain. Well, not IN - Yvonne doesn't do the water thing, but ON the shores, I guess. We haven't yet left...so I don't know how close to the lake we'll be. We (Tom and I) were invited on this fantastic... Read more →
Ok...the resource for today's post isn't necessarily the first place you'd look for information on marketing to women. It's a man's magazine and yes - before you write and chastize me - I know there's a girlie-section. Lots of skin. I don't have a problem with that. In a man's... Read more →
This post is a plea. A request for help. Susan B. Anthony needs your help. Not with donations, though I'm sure those are always welcome. Today, I am writing on behalf of this leader of the suffragist movement - to ask a favor. Read on... I'm delighted to be able... Read more →
One of the most successful topics for marketing to women online is - weddings. I know this from personal experience having had one daughter marry last year, and another getting ready to marry this year. Both of these technology-savvy young ladies used the Internet for a great deal of their... Read more →
Yesterday was a good day. A great day. An exhausting day. My CEO Fellows group met at the Rochester Country Club. There were 10 of us, plus Bruce Peters, the facilitator, and Lee Thayer the presentor. I suspect Lee would object to that title - presentor - since what he... Read more →