Boomer Women Rock! The Fashion World Takes Note!
Retail starts to GET IT!
Clicked in to my Marketing Daily at MediaPost today and was greeted with the news that Boomer Women Steal Spotlight During Fashion Week!
This is good news for ladies of a certain age. WE never bought that dowdy, frowdy, housecoat and hairculers image the fashion world tried to slap on us, anyway. We're women from the trenches. We grew up in the riotous sixties of that previous Dick and Jane century - when marketing to women (no online back then!) meant hitting the afternoon soaps with - soap commercials!
This article talks up movie icon Sharon Stone - who boasts a big 48 years to her credit. (well...that's not REALLY boomer - but, it's on the edge, so we'll take it). Madonna is mentioned, too. They're showing the world that boomer women are fabulous. We're sexy. We're hot! We're energetic, we're attractive and leggy, we're curvy, very much like the models you see in the Victoria Secrets ads, the JC Penney ads, or the Spiegel ads (I have a bone to pick with Spiegel - but that's another story, for another time). Boomer women grabbed the world by the tail back when we were kids - and we haven't let go, folks!
Let me show you what the world is finally figuring out. According to Sarah Mahoney, who wrote the article at MediaPost, "This year, however, everyone from W omen's Wear Daily to Vogue is talking about older women, like 48-year-old Sharon Stone, who just bumed the 20-year-old Olsen twins as spokesmodel for designer Badgley Mischka, or 47-year-old Madonna's ads for hip retailer H&M."
On to mention of Forth & Towne, a GAP chain for the over 35 crowd - with new ads they've dubbed, "The Chic Revolution Begins."
I invite you to hop over to the article and learn a little something about marketing to women. Marketing to Boomer Women with $$$.
Now, if these big fashion houses would just get with it, like Dove, and get some REAL boomer women - you know, like you and me - they could see sales go skyhigh. To that end, I have to say Katie Couric is more my taste in a boomer woman fashion diva. I am still holding out on whether or not she's a solid news anchor, but she does represent me, and the women I know, in fashion, style, and appearance - more than Sharon Stone, Madonna, or Christie Brinkley.
Wake up world - boomer women come in all shapes and sizes, and we spend LOTS of money on your products! Get some REAL women to represent us in your ads.
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