If I took the time to write about all of the outstanding content that comes my way, I'd be a slave to this blog. That's not my goal in life - to allow technology to command so much of my time that my eyes glaze over and I grow computer cables out my ears.
Today, though, I do have great content to share. It's great in a variety of ways - and all of it relates to marketing to women (online or off). I'm not going to get into the details on how to use this information to reach your women customers - by now, you should be creative enough to figure that out. I will try to do more blog and website reviews in 2007, though. To help you get your gray matter around what works online and what doesn't.
Today's Fit by Five - before Election Day:
1. This in from my blogger friend Vaspers the Grate: 3 Business Models that Always Work for Everybody. There is good advice there, not the least of which is: give your stuff away for free! Go read his post to learn how that works as a business model. And, take a gander at this link on website usability, which I couldn't resist clicking. Note to women's groups: YOU NEED TO READ THIS!
2. Good friend and blogger, Ask Patty, was quoted in the NY Times recently. Title of the article? "What Do Women Want?" [they could have asked me, but...I'm not on their radar <big sigh> - which is all the more reason women like Jody of Ask Patty need to be!]
Jody is quoted saying, “The main difference is that women are beginning to understand their purchasing power... They are now beginning to demand better treatment and have gotten their voice.” Whoohoo! You go, Patty! 'Voice' has been a favorite topic in a number of circles, lately. Of and by women - including my local Women in Communications chapter. We're big into discovering our voices and being heard.
3. New price comparison site Wize caught my eye this week. Just in time for the holidays. I like the easy navigation and the options. Watch for more detailed info when I interview an executive at Wize. [And they have a blog - how kewl is that? To the writers of said blog: you're a bit formal. Lose the right-hand justification, it smacks of corporate America and stuffy boardrooms where the likes of Enron folks hang out. Eeewww!]
4. A recent report from BIG Research reveals valuable insight into comparitive shopping:
BIGresearch Media Consumption Clusters Ranked By % Who Comparative Shop Online (Non-Auto)
- Independent 37%
- Opportunity Minded 19%
- New Mediacs 14%
- Persuadables 12%
- Simultaneous Readers 8%
- Old School 6%
- Active Explorers 4%
- Ravenous 1%
"The Independents typically rank lowest overall in their media consumption habits, while Opportunity Minded consumers score much higher. However, this new data provides valuable evidence on how to reach the low media consumption group of Independents," said Joe Pilotta , VP of Research for BIGresearch. [Visit their When Customers Talk blog to learn more.]
5. Last, but surely not least, is this announcement from a new site called, Helium. It purports to be a consumer-generated content site and it looks pretty impressive. I haven't gone deeply into it to find out how for-real it is, but I think it's worth exploring. Blog-buddy Susan Getgood has some thoughts on this new type of posting - check out Marketing Roadmaps and see if you agree. Meanwhile, this recipe for Halloween Pumpkin Moose really makes my mouth water! --- [I have to admit that this smacks of an earlier attempt to pay writers .10 on the dollar to create good content for a website. I used to belong to such a site - I earned a few dollars here and there; nothing to write home about. The site eventually folded because the writers were sending friends and family to click on their article - to earn their measly .10 and the website founders weren't making any money at all.]
As usual, your thoughts are encouraged. Would you join a pay per post site? Have you already? How much does it pay?