By Guest Poster Jody DeVere - Ask Patty -- Automotive Advice for Women Do male employees at the car lot strike out with women consumers because they are not trained better or is it the 'nature of the beast'? Is the remark 'boys will be boys' an excuse for behavior... Read more →
Today starts our trip to NY for the Fortune Innovation Forum. I won't be posting much today. Travelling wears me out - and I'm starting out at a handicapp, having spent many days putting in overtime to prepare for this, while keeping up with client work. We're very excited (Tom... Read more →
Why Are Small Businesses Allergic to Strategy? - Part 1 by Guest Blogger, Lena West SIDEBAR: This week, I'm going to be posting on Monday (today) and on Friday, when the conclusion of this post will run. Before I give you the answer to the question posed in the headline,... Read more →
It's official. We're hot into the Christmas shopping season. (christmas shopping is a season? who said that?) Let's look at some options for those of us who are deep into the online experience - notice I said "experience" - that's because you MUST provide an exeperiece to your customers, not... Read more →
This just in...well, when you read it, it won't be breaking news, but it was when I got it in an email. MOMS: GM wants to know - What are YOUR priorities when shopping for a vehicle? What would be the perfect choice for YOU? They're inviting you to tell... Read more →
As Tom and I prepare to go to NY, for the Innovation Forum conference, I'm struck by how things change, and yet, remain the same. It almost seems as if the world has finally woken up to the power of a woman's purse, but - the truth is, they've known... Read more →
We're on the road again. In a few moments. Traveling to Binghamton (well, really Endicott and Johnson City) to visit the family for Thanksgiving. This year we're not renting out the church hall, as we have done in year's past. Just a few of us (not the usual 45+ that... Read more →
I could probably update this blog every hour - if I only had the time. There is so much out there, on the net, in the news, as part of a forum or discussion, all pertaining to women and marketing, and marketing to women (yes, I slip that phrase in... Read more →
Dear readers, I have a great privilege to offer today. An interview with my oldest child (oops...she probably doesn't want me to say that - but, she is the eldest)...Chloe DiVita [btw, that's pronounced 'Cloe,' like 'aloe' - NOT C-loE like Mar-E.]. Chloe lives far, far way on another planet,... Read more →
Dumb DodgeIt by Guest Blogger, Lena West Sometimes a KICK-BUTT strategy works for one company and yet that same strategy - although good - doesn't work for a different company. As a technology strategist, I understand this. You see, strategy is not simply 'insert formula here'. A solid strategy (business... Read more →