by Guest Blogger, Lena West
One of my favorite bloggers, Lyn Chamberlin over at The Brand Dame blog, had a great post about Hillary Clinton's "in to win" campaign and her exessive use of "platitudes and political cliches".
Me? I was focused on the technology. I attended 2 of the 3 webcasts and here's what I LOVED:
1) Hillary's tech person is a woman - AND non-white. LOVE it! That said more to me than the actual content of the webcast. Do I wish her tech expert was dressed more professionally and less like a "techie"? Sure. But, that's another blog post.
2) She's coming out of the starting gates with multiple webcasts. She's smart enough to know (or hire someone who knows) that you need to reach people where they live. She can't always expect people who are in her target voting age-range to leave their home lives and attend some smarmy political rally. Smart.
3) She's got a blog and there's a quasi-contest between her visitors about who gets to write the first post. Double-score! She's using blogging technology and building on that with an online contest.
4) There's an online community...now there's a novel idea, a politician who's developing community! As soon as you join the community, you automatically become a Hillraiser. The system assigns you a Hillraising number to help track your campaign fundraising efforts. They *assume* that your joining the community = fundraising.
5) You were able to log on before the webcast even started to submit your questions to the "kitty" for a possible direct answer by Hillary.
I must say whomever created this online strategy is a person after my own heart. I'm glad to know the "competition" is out there and they're just as smart, savvy, strategic and capable as I am.
P.S. In the words of Roy Williams, if you're part of the cognoscenti, you're already seeing ways to loop how Hillary is leveraging technology into your business doing so, too. If you can't see the handwriting on the wall or you need a translator, drop me a line.