Who said 2007 could come so soon? Was anyone else just totally unprepared? Oh, not for the celebration - we were way ready for that! But, for the whole "new year" kind of stuff? Like, writing 2007 on your checks? I have it on good authority (my local weather man's advice) that if you write 2007 on ten or twenty checks right now, you'll be safe. I'm also not ready for those resolutions. I'm not big on making resolutions in the first place - but this year, Tom and I decided we had to look 'back' in order to look forward. Which meant making some goals for the new year...and, I guess goals are a lot like resolutions, aren't they? FYI: you'll see some changes here.
After I write this post and introduce you to Ted Murphy of Pay Per Post (a controversial not-so-new blog advertising service), I'm going to hop over to Toby's blog, and Rosa's blog, and Jill's blog, and Susan's blog, and Kirsten's blog, and Suzanne's blog, and Jory's blog, and Jory's Mom's blog, and Michelle's blog, and Holly's blog, and Chloe's blog, and Mary's blog, and Stephanie's blog, and Elisa's blog, and Jane's blog, and Laura's blog, and Marti's blog, and Anita's blog, and Andrea's blog, and Benecia's blog, and Evelyn's blog, In Women We Trust, and a few dozen other blogs - to see what's up with their New Year's resolutions.
On to Ted: interview.
I was contacted by Ted's PR person, forgive me for not remembering who that was/is...but, the result was a nice chat with Ted about the whole Pay Per Post idea, and how his service works. Here goes...
Yvonne: How would you describe Pay Per Post?
Ted: It's a conumser generated content site. There are bloggers, videographers, and podcasters. The idea is to allow advertisers to promote products and services and get exposure. After all, blogs are a really big part of the Internet these days.
Ted: No, not all bloggers do. But, some bloggers aren't adverse to earning a little something for their work. I see that you have Blogads on your blog. It's not the same thing - but, Blogads was the start of using blogs for profitability.
Yvonne: I guess so. How does Pay Per Post work, though? I mean - if some company contacts me and says, "Hi, Yvonne, we like your blog. If you write about us, we'll pay you..." that seems like selling out.
Ted: It's not meant to work that way. Our system gives bloggers a choice. YOU have the freedom to choose whatever ad you want to write about. AND...though advertisers might suggest what to write, they know it's your blog. You should just write whatever you would normally write. The goal is for bloggers and advertisers to work together to make those decisions.
Yvonne: So, how did you get started doing this?
Ted: I used to own an interactive ad agency. I learned from experience how to work with advertisers, and that the Internet is the place to be. There was a lot of back and forth, give and take. As I watched blogging take hold, and I noticed that some bloggers were giving up on Blogads... I thought there might be another way. Pay Per Post is that other way.
Yvonne: What's the biggest misconception about PPP?
Ted: That you have to say something specific. That's not true. Obviously, the advertiser wants recognition - but the blogger gets to write what he or she wants. It's not a case of, put this on your blog or we won't pay you. With our service, companies learn the truth. A good product gets good things written about it. A not so good product - well, it might get some negative press. But, isn't it better to learn that up front, right away? It's better than not knowing - which is what happens in old-fashioned advertising.
Yvonne: How would I get paid, I mean...if I signed up?
Ted: We use Paypal. That works well for us.
Yvonne: Sounds worth exploring. Any last thoughts?
Ted: I'd like to invite your readers to visit us and give us a try. We're especially interested in women bloggers. As you know, Yvonne, women control a lot of spending in this country. Their blogs are worth money! If anyone has questions, they can contact me, directly.
Yvonne: Thanks, Ted. I learned something today. I'll be watching...
So, readers...is it the wave of advertising future? Or, is this just another good idea that will hang around awhile and then peter out? Blogads seems to favor the "elite" blogs...not those of us in the Long Tail. Will Pay Per Post be different? What do you think?