I really get steamed when mainstream media (or anyone else, for that matter) relegates journal bloggers to the category of "chatty" or "spewing your guts"... A lot of those so-called journal bloggers are Mommy Bloggers. They're the most important people on the net, today. Why? Because they're building strong communities... Read more →

We want it all, of course. Just look at this: A Community for the Boomer Ladies - "Boomergirl.com, launched last month, offers news, blogs and tips on health, fashion, family, finances and fitness - all geared toward "women of a certain age." The website grew out of a Kansas woman's... Read more →

by Guest Blogger, Lena West I just love to see business-owners using technology in effective ways - especially online technology (my bailiwick). Ahhh, it does warm the cockles of my heart. (Hey, I'm a geek, whaddaya want?) I was introduced to Laura Allen of 15secondpitch.com by John C. Havens of... Read more →

This quote from Katharine Hepburn (my second favorite actress, right behind Audrey Hepburn), is quoted here, saying, "I find a woman's point of view much grander and finer than a man's." With that in mind, I will now participate in a tag-game. Kristie Tamsevicius of WebMomz, tagged me the other... Read more →

Decided it was time for a female-friendly post. That is, something about how to be female-friendly. As my good friend Anita would say, "Don't tell them about female-friendly, Yvonne. Show them!" So, here's female-friendly for you. The California Avocados Commission. In all honesty, I discovered the site through an article... Read more →

This interview was very long in coming. I met Dr. Randy last year, when he wrote for advice on marketing to women online. We chatted, he hired me, and I thought what he was doing was fascinating, so... I asked if he would be a Smart Man Online interview. He... Read more →

I refuse to talk about Anna Nicole Smith. Or Britney Spears. Or even mardi gras. I'm sure all three topics are getting plenty of coverage - I can't turn the TV on without seeing a story about one or all of them. [would LOVE to talk about Barak Obama...but it... Read more →

by Guest Blogger, Lena West I know you want to do the right thing. How do I know? From the conversations I've had. From the questions you ask me at speaking engagements. From the comments you leave here and on my tech blog. You want to be really smart (read:... Read more →

Sometimes the best marketing to women online is in the sharing. I'm fortunate to have an overflowing email box full of good things to share, about women, for women, to women, from women. I hope you can use the content in this blog to increase your marketing to women -... Read more →

I feel compelled to report on a few things happening around the net, relevant to women and marketing to women. First, over at Marketing Maven with Wendy Kinetic, there's an interesting discussion going on about the concept of "Ladies Night." Steve Horner is objecting to it - citing discrimination against... Read more →