Can't wait to go to Blogher in a couple of weeks. All those women business bloggers in one place! I know a lot of them and can't wait for the hugs and kisses and just the good-gal commaraderie. I'm very happy to have introduced Blogher to some new ladies, too. Like D-D Flannery (link correction for D-D) of Good News Gal, a brand-new PR blog. And, Eileen Clancy, of the Simply Juicy Travel blog, also fairly new. I've encouraged a number of others to attend - Susan Reid of the Alkamae blog can't make it, but wishes she could. I guess Jody DeVere can't make it, nor Breanne, from Ask Patty!...and I don't think Laura from Embrace Pet Insurance will be there. I'll definitely miss the Small Biz expert, Anita Campbell, too.

We'll be thinking of you, ladies!

Meanwhile, when you're marketing to women online, blogs are just about the best place to do it. eMarketer reported recently that, "Blogs are becoming a valued workd-of-mouth network for mothers." They got that from Advertising Age, but I could have told them so if they'd only asked!

According to their report, "The average mom blog reader is a 29-year-old female (???...what else would she be?) with an annual income of $70,000 who hits five blogs a day and spends four hours a week on them." That from Blogads... which I have on this blog, as you can tell if you look at my left-hand sidebar.

Now, that's not all that's involved in marketing to women online - getting around the blogosphere, I mean. There's more. Here's a market you may be able to tap into successfully - from MediaPost's Marketing Daily, "Women, Retailers and Fashion: Yes, Size Does Matter."

Surprisingly - to the folks who make clothes, not to us, the women who wear the clothes - "more than half of American women - 50.3% - say it's getting harder and harder to find clothes that flatter them."

Are you guilty of trying to lump us into one big barrel? Do you look at the women who make up your market (your customers and/or clients) and think of them collectively as "women' ? Do you think because a woman is a baby boomer, that she doesn't care what she looks like, or how you talk to her, or whether or not you make eye contact? Do you cater to a younger crowd and assume those women want tiny, frilly, silly clothes like Britney Spears or one of the other celebrity icons? Do you  talk to these younger women as if they are still in high school?

Well, size does matter. And it isn't regulated to clothes. Size includes the size of your ego when you approach us. It better be smaller than ours. It includes the strength of your handshake - don't bother us with wimp, limp fingers only shakes, as if touching us is taboo. It includes the way you treat us when we're asking questions about your product or service - are you sizing us up or down, or are you hoping we're sizing you... as a prospect we might do business with?

And please...don't 'size' us up according to race, creed, or color. Size us up according to our needs. Something you'll be able to determine by asking.

Size does matter, indeed. We want clothes that fit and look good - and we want you to size up one other thing - our ability to shop wherever and whenever, we please. Supersize your smile first. That's a good start.