by Guest Blogger, Lena West (NOTE: Goodies for you at the end of this post...) We are currently working with a mid-sized chemical testing laboratory to bring them "up-to-speed" with social media - developing a blog, using it for thought leadership, etc. When we first started talking with them about... Read more →

Earlier this month a report from the Center for Media Research got by me...when it shouldn't have. It cites a study done by JWT BOOM, and ThirdAge, Inc. Many of you may remember that I was one of the original bloggers at ThirdAge. I really enjoyed it - connecting with... Read more →

I had lunch yesterday with the editor of a local woman's magazine. The magazine, her, (yes, it's supposed to be lower case), is relatively new and I had complimented the editor, Jane Sutter, on finally recognizing the power of the purse, locally. So, she invited me to lunch. We had... Read more →

Just returned from two grueling days of Facilitated Leadership training, held at Paetec, here in Rochester, NY. The facilitators were Bruce Peters and Lee Thayer, two outstanding gentlemen you've heard mention of in this blog and others, now and then. The group consisted of a diverse list of companies and... Read more →

Who doesn't know that marketing to women, online or off, often involves kids? Moms are one of the largest segments in the marketing to women overall demographic. Even women who are not officially 'Moms'... for instance, they don't have children of their own - are still Moms of a sort.... Read more →

I'm a member of a number of organizations. I serve on the Board of my local chapter of the American Marketing Association and of Women in Communications, two orgs that I have a passion for. But, I'm also a member of a whole lot of women's groups online. As I... Read more →

by Guest Blogger, Lena West Why do we, as business owners, fail to make time for planning and strategy? I asked this question some weeks ago on this blog in a 2 part blog post. (Part one and part two.) And, recently, my work with a client has unearthed yet... Read more →

This one comes to you from Tom (I think Yvonne has mentioned me a couple of times: pool-boy, IT Dept., partner, fiance - I find that first one ver-r-r-y flattering, BTW). Yvonne is off to Chicago for the AMA's Leadership Conference "Mission Possible" with her fellow Board members from our... Read more →

My good friend Susan Reid, who is also a book client (GREAT book coming out in the fall), has a blog called Alkamae that says, "We Understand that even Samurai need teddy bears." It's a great place for thoughtful, inspiring content. This week Susan wrote a post titled: 5 Things... Read more →

My friend Kevin Burke, over at Lucid Marketing (the Marketing to Moms place), is trying an experiment. It's not new...others have done it before him...but, his will be unique because he's displaying it on a blog. Over at Light Iris blog, Kevin is showing off his new figure. Here's his... Read more →