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April 2007
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June 2007

Yvonne: In Chapter 7, you talk about “The Challenge of Transparency.” Your statement in this chapter, “Don’t launch a transparency program until you’re ready to live up to your customer promises,” is fantastic! We bloggers are all about transparency – so we often say. Yet, many of us hide who we are or invent personas to represent ourselves. Do you think that’s bad? How transparent should we be? (we bloggers and we ‘business’ leaders?) Read more →