Thanks to another blogger - Elana Centor of Blogher and Wasabi Publicity - I learned last week about the Gloria Awards. To whit: "The Gloria Awards honor women across the country whose commitment and achievements in the areas of social justice, reproductive freedom, and women’s leadership move our society closer... Read more →
by Guest Blogger, Lena West Blog shame is a term I use to describe people who feel the need to explain their absence from posting to their blog in (mostly) self-depreciating terms. To save these people from even more shame, I won't post to any 'shamee's' here but, I'm sure... Read more →
Yvonne: In Chapter 7, you talk about “The Challenge of Transparency.” Your statement in this chapter, “Don’t launch a transparency program until you’re ready to live up to your customer promises,” is fantastic! We bloggers are all about transparency – so we often say. Yet, many of us hide who we are or invent personas to represent ourselves. Do you think that’s bad? How transparent should we be? (we bloggers and we ‘business’ leaders?) Read more →
Lots of chatter going on in my email, this week. Notes from around the blogosphere on PR agencies and others who pitch bloggers. Here's the $64,000 question: WHY? Why are these people so clueless? You know who you are... in fact, it's likely, the whole world knows who you are... Read more →
by Guest Blogger, Lena West I've mentioned before that blogs are a great way to develop the often-coveted, ever-illusive four-way conversation about your products or services. But, blogs shouldn't be used solely to engage in conversation with your market. They are also great ways to land more speaking engagements, share... Read more →
Quick little updates on women who shop online, from my Google alerts box. From Spannerworks this note that "More Young Women Than Men Going Online." The company is out of the UK, but the marketing talk if pretty familiar. They say, "The Nielsen/NetRatings study found that 18 per cent of... Read more →
When I started this blog I didn't really have much of an understanding of the power of blogging. In fact, as many people know, I was dragged -- yes, dragged -- into blogging kicking and screaming. By Tom. Tom was completing his Master's Degree at UB - and one assignment... Read more →
by Guest Blogger, Lena West Engaging content is critical for a successful business, blog or podcast but, many times people needlessly stress themselves out about creating quality content. Number 1: People learn and absorb information in different ways. Just because *you* learn best by reading, don't assume everyone in your... Read more →
I've been submerged in thinking about women, marketing to women, girls, and the various ways companies attempt to get our attention. You may think I am always submerged in this topic, since it's what this blog is all about - but, honestly, I do think about other things, too. Like... Read more →
In Scottsville, NY, this Sunday, on Mother's Day, women will be standing, at 1pm, for five minutes - for peace. This is not original to our little locale, but started in Ohio (from what I can gather.) This is a demonstration of commitment - to building a better future. It's... Read more →