This post is categorized under Female-Friendly although it should be in the decidely NOT female-friendly category. I don't have one of those...maybe I'll start one.
I'm writing today about ladies' handbags. Purses. Those tiny, or mid-sized, or enormous things we women carry around on our forearms or shoulders all day long. I've carried a handbag for - I don't know, a hundred years? My back thinks it's a hundred years. My shoulders feel as if I've dragged handbag weight around that long. My legs and hips are whining constantly about it - but, the world is oblivious.
A couple of weeks ago, when our God Spare Life, Oprah book author (see more about her at the WME website) flew in to Rochester to help with the final edits on her outstanding autobiography, we got to talking about the ways women suffer, in fashion, specifically. Claudia wants to design better under garments - bras that fasten ONLY in the front, which I am in complete agreement with. There was also talk of women's suitcoats with inside pockets, like men's suitcoats have. I'm all for that, too.
But, the most intriguing thing for me was our discussion on handbags. Claudia did not carry a handbag. I was surprised by that. She's a very feminine woman, she wore a dress to her reception... but no handbag.
Apparently she does not like to be tied down by the unwieldiness of a handbag, a purse, or a clutch... see example here.
More power to her! I say.
However, I'm pretty much wedded to my handbag(s). My kids tease me about them all the time. I have a few, scattered about the shelves in my closet. The thing is - I don't have so many because I love handbags, not the way I love shoes! I have so many because... I'm searching for just the right one.
I want a handbag that won't hurt my back.
I want a handbag that's attractive and won't hurt my back.
I want a handbag that's attractive, big enough to carry all my stuff (including pics of my granddaughter), and won't hurt my back.
I want a handbag that's attractive, sturdy - able to last more than one season, big enough to carry all my stuff, and won't hurt my back.
I want a handbag that is attractive, big enough for all my stuff, able to transcend winter, spring, summer and fall, and won't hurt my back.
I want an ergonomically designed handbag! But, I don't want to have to make it myself!
Is that too much to ask? When you're busy with your marketing to women campaigns... think about partnering with a company that can create a handbag with all the specs I've noted here. Millions of women will thank you.