Marketing to Women: Sexy or Not Sexy?
July 19, 2007
WOW... what kind of a world are we living in? I stumbled upon this blog post by Alaina Vieru over at Handbag blogs (read yesterday's post), and I was stunned. Here's the gist of it:
Smart women aren't sexy !!!!! (my exclamation points)
Come again? This is the 21st century, not the 17th century. This is the new age of technology - which women use and appreciate more than men. This is the millennium women are finally coming into their own - we are starting new businesses at twice the rate of men (still), we work as hard as men, we are still great Moms and girl friends, we still do the majority of the housework... and we're not sexy if we're smart?
Here's the opening to Alaina's post: Are smart women sexy? The other day I had a conversation with a man who actually said ‘smart women aren’t sexy’ after I told him my idea for a feature on why men find smarts in a woman attractive.
‘But they aren’t,’ he replied. ‘Smart women aren’t sexy. Not to sound like a chauvinist, but smart women aren’t sexy. My girlfriend isn’t smart. All my female friends tell me they have to dumb down on dates or guys find them intimidating.’
Here's the kicker - this post was written on May 15th! Yes, it has 11 comments, but -- where were the rest of us? Where are the blogher women? Ladies, are we going to sit back and just let this stupidity slither around the net like a snake in the grass, without a comment?
Here's my answer: YES, Virginia (or Alaina, or Fred, Jack, Sam, Matt, Joe, Kevin, etc), SMART WOMEN ARE SEXY. And if you're in the business of marketing to women, you'd better believe we're not only sexy, we're aware of our sexuality.
Smart women know how to dress - regardless of size. Smart women know how to flirt - regardless of marital status. Smart women know how to - run businesses and still be Mom, wife, girl friend, sister, and more.
Smart men - want all that. I challenge any and all smart men to tell me otherwise.
Or, maybe you're one of the pigs who hang around with this guy over at Daily Cents, who decided to define sexy and smart, for a female 'friend'...
First, [she writes] he defined sexy girls for me.
“Pretty girls never had to get smart. I mean really smart. They’ve had guys chasing them from day one. No one says ‘no’ to a Tiffany or Amber. These girls, and we all know them, may have an opinion on most world events and topical issues, but not a deep opinion. No one’s ever expected them to be smart. No one’s ever taken an interest in them because they ‘look smart.’ They don’t look smart. They look hot. These girls are also rarely ambitious or truly visionary. They never had to cultivate those skills.”
Then he defined smart girls.
“They’re just smart. Plain and simple. These are girls who couldn’t survive on looks. Not that a person should have to.”
There are 18 responses to that post. Another good start...but, ladies, where are you? It's time to put this misconception out to sea.
Help!
Most of the relationships start because marriage is not possible or not desired at that point of time, but living and exploiting someone only for fun is not called for at all. Will certainly visit your site more often now.
isey
Posted by: do pheromones work | January 10, 2011 at 09:19 PM
So I moseyed over to Alaina's blog to read more. Of course that's when I was confronted with the "wave after wave of pleasure" ad that refused to close-- so I was compelled to try to read the text in between the mermaid's deep dives.
Must admit it made me feel rather stupid that I could not close the ad( yes I did see the close bar at the top but it wouldn't close)
Most days I don't feel stupid and quite frankly in my work life I would be appalled if the first thing a client or associate says about me is that I am "sexy." I would be okay if that were the second thing they said about me as long as the first one was smart, talented, insightful, strategic or brilliant.
As to the guys who don't think smart women are sexy, as they say in France,"cacun a son gout."
Posted by: Elana Centor | July 19, 2007 at 10:59 PM
If you think that smart women aren't sexy, check out www.elidavidson.com. She is a very smart and ambitious women. She has also written a book called Funky to Fabulous. You can get a sneak preview of it at www.funkytofabulous.com
Posted by: Christine Buffaloe | July 19, 2007 at 05:52 PM
Indeed, Broke Girl. Quoted from your site. Love it! Your post really convinced me to write, also. What a crazy world... I thought this kind of thing went out with those old Dick and Jane days of the previous century. Guess I was wrong!
Posted by: Yvonne DiVita | July 19, 2007 at 05:22 PM
Hi Ladies,
I wrote the post on sexy & smart women at Daily Cents and it's great to see the discussion continue.
Great site.
-BrokeGirl
Posted by: BrokeGirl | July 19, 2007 at 04:40 PM
Or, maybe we should all move to Australia!
Australian Survey Shows That Men Are Happiest with Educated Wives.
Posted by: Mary Schmidt | July 19, 2007 at 02:40 PM
Ladies, you rock! Two smart, attractive and VERY sexy women who can easily put this idea in its grave. Hurrah!
Now... more, more!
Posted by: Yvonne DiVita | July 19, 2007 at 01:39 PM
Absolutely, smart women are sexy.
Of course, only a smart man will understand that :-)
Posted by: Account Deleted | July 19, 2007 at 12:49 PM
I think I just sprang an eyeball with that last eye roll. Speaking as a "smart" woman, I've never had trouble attracting men - quite the opposite actually. And, I've found that men love to spend time with smart women. They (some) may not, however, want to actually marry one (too intimidating to have a genius IQ picking up your underwear, I guess...)
I admit I was a major "babe" when I was younger (as our society in general currently defines such) but I never hid my intelligence. Quite the opposite,in fact. My brain is what got me through tough times, college and many a toxic job situation.
I know how to dress, how to flirt (without being silly) and how to have an intelligent conversation about a wide range of topics...and I can make men laugh. So, not sexy? Uh, c'mon over and say that to my face.
Posted by: Mary Schmidt | July 19, 2007 at 12:03 PM