Over at the Light Iris blog, my good marketing to Moms friend, Kevin, has a survey to see what folks think about women working. (adding correct link to Kevin's survey, a little late!)

His post is about working Moms and their preferences. According to a Pew Research report, "Fewer Mothers Prefer Full-time Work."

This isn't rocket science, folks. We don't need a research report to remind us that women like being home with their kids. Naturally, not ALL women prefer it, but most do. When I was a stay at home Mom, it was the best time of my life. Truly. I felt more connected to my kids, I had other stay at home Moms to talk to, and time spent making cookies was delightful.

After a time I got bored, sure. But, I'm glad I did it. I recommend it. I think having a parent at home is the best of all worlds...for kids. And, it can be a Dad. Kevin's survey shows that 71% of Dads prefer full-time work. The Pew report wants us to believe that young women today prefer the part-time work week, more than their Moms did, 20 years ago. I'm not buying it. It just adds fuel to the on-going Mommy wars - of which someone, somewhere needs to call a truce. Please!

We likely will never know the truth, since the tools for measurement of this kind of stat did not exist 20 years ago. 

The good news is - when marketing to women, you will definitely get them online. Cause that's where they are, whether at home or at work. Just make sure you uncover their likes and dislikes, and where they are most likely to be when they feel ready to click the buy button.

One way to do that - is by asking them. Another is to give them choices. Another is to experiment with different offerings, at different times of the day.