Marketing to Women
Online
August 21, 2007
I've been surprised by how this blog has morphed into something that both men and women in business find useful. Not always for the marketing to women online advice, which is its primary purpose, but for the insight given by myself, Lena, and other writers who have sometimes added their voice. It's exciting to see the changes.
But, since the core purpose here is marketing to women online, I thought I'd share some stories I discovered recently, relevant to the whole issue of women shopping online.
First - is everyone all geared up for... Santa Claus? That's right, if you haven't begun your holiday marketing now... you'll get left behind. Women are already thinking about it. We're making our lists and checking them twice, and we're not going to shop anywhere that's naughty, not nice.
Beyond that, there are other ways to attract us. This weekend my Mom and Dad were up for a visit and we all watched Wild Hogs. I wrote about it last week. Well, I knew they would love it. It's slapstick funny and there isn't a lot of off-color language. Truth is, I enjoyed it again, too. And, it was all the more pleasurable because I got to share it with people I care about.
What kinds of products or services do you sell that are sharable? If you don't think what you do is sharable, I suggest to find a way to make it so. Sharing is the best way to create sales. And women are the best sharers, of all.
Because that's true, I'm going to share some links that may not look like marketing info at first glance, but... if you stop and think about them, you'll see how they fit in.
The Bricoleur Award blog, where Lee Thayer talks about the state of the business world today and why being an expert isn't necessarily the thing to be. (can you be a bricoleur about your marketing?)
At MediaPost you'll discover that "Women's Mind-Set Defines Shopping Habits." The report breaks things down to 'Social Catalysts' who spend $153 bill, 'Natural Hybrids' who spend $133 bill, 'Content Responsibles' who spend $70 bill, and 'Cultural Artists' who spend %62 bill... with details on how these groups spend as individuals, which doesn't mimic the overall spending. Learn about these groups... they are the ones buying online.
My last link offering is just because I'm jealous. Apparently, two smart and talented men in Dubai have started an online grocery store - and it's out of this world! I want one here in Rochester! Our local supermarket is missing the boat. THIS is the wave of tomorrow...and I mean like, the real tomorrow. Not next year or the next decade. To whit:
"Most of our customers are women, who find it convenient to shop online without leaving their houses and getting stuck in traffic to buy a few items. We receive an average of 150-200 orders daily, out of which an estimated 75 per cent are made by women, and this is why we created Viva, a female icon, to be closer to them."
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