This seems like a good day to congratulate one of my BBFs and to share some link love. Denise Wakeman of Next Level Biz Tips was Typepad's Featured Blog yesterday. If you have not had a chance to visit her blog...you are missing out on a good deal of professional... Read more →
Marketing to the masses has gone the way of the dinosaur - even direct marketing is taking hits from those in the know, these days. The value today is in personalization or behavioral marketing. With that in mind, I try to keep up with the latest and greatest in marketing... Read more →
It's Tuesday. Have you visited Big Green Purse and signed up to Go Green, yet? If you're having trouble thinking of ways to accomplish this, hop over to Diane's blog and see this long list of options. SMART Sustainable Product Standards - that's going to be key in this battle... Read more →
by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Technology I got an email from a colleague today and she's seriously hurting for cash right now. She's got a good business and a professionally designed website - she just can't seem to turn all that goodwill and collateral... Read more →
RAMA, the Rochester Chapter of the AMA, is hosting a luncheon on Sept. 27th at which brand expert Marc Gobe will speak. Marc's latest book (which each attendee will receive F*R*E*E!) is called Brandjam: Humanizing Brands Through Emotional Design. A few days ago I had the privilege of speaking to... Read more →
By Guest Blogger Mary Schmidt, Marketing Troubleshooter I’m taking a brief segue from “marketing to women” to “marketing by women” as a complement to Lena's recent posts about women and technology...and what I think of as "power networking." There are many terrific women dynamos, several of whom Yvonne talks about... Read more →
Social media isn't the only media worth paying attention to. As noted in an earlier post, women like to read. And, we like to share. When we read something that mentions our name, wow... do we ever like to share. Last weekend I was eating my morning bagel, drinking my... Read more →
Want to be more effective in your communication? Want to learn about what's going on at Adobe? Want to talk writing and business and marketing? Here's a conference that has "success" written all over it... What: 2nd Annual "Build Your Communications Business" Conference, sponsored by Communication Central Why: To enhance... Read more →
For the next few weeks, I'll be writing on Going Green during my Tuesday Fit by Five posts. I've veered from the fit by five format for some time (lots of alliteration going on, wow!) but am anxious to return to it. I think I've found a vehicle that deserves... Read more →
by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Technology Yesterday, one of my colleagues commented favorably on how many people I know and the fact that I'm always making introductions. She asked me how I did it. I didn't realize that I had really created a system... Read more →