I've been visiting the NPR website (we may have an author appearing on NPR soon) and I came across this article about women and reading. "Why Women Read More Than Men," it says.
The story is focused on novels - which aren't really hard to give away, but in the end, it's revealed that women are avid readers, compared to men. So much so that Ian McEwan (who conducted an unscientific survey on this topic) says in the article, "When women stop reading, the novel will be dead."
Whoa! That's a pretty strong assumption. How true can it be?
Well, we know from Michele Miller that women are more connected right-and-left brainwise, and we know that women are more focused on the communication in a relationship (just has a conversation with a male family member who was complaining that his wife just wanted to 'talk it out' over and over, whenever they made changes in the household), and we know that women are more social.
How do we know those things? Studies done by psychologists tell us so. But, more than that, women tell us so. It's in our nature to talk things out, to want to see the words that go with the pictures, and to use words to understand the world around us. We twirl those words around in our mouths, feel them with our tongues, and let them come forth to influence or educate - whomever it is we're speaking with.
And, that's why the Internet is our playground. It's chock-full of the very things we love the most: words. Words that reveal emotions and feelings. Words that describe life and experiences. And words that connect us to everyone we love.
Use words in your marketing to women - especially online and you will see results. Just make sure they're the RIGHT words.
How do you know which words are the right ones? You have to ask.