by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Technology
The other day I'm on the horn with Lady Diane Danielson and we start talking about company names and how I'm so very tired of my company's domain name getting caught in email spam filters (because of the 'x' and 'y') when trying to send email to clients or prospects. Reason number 4,356 that we're changing the company name and launching a new brand in Jan 2008.
So Diane begins to tell me about her woes with her domain name - DowntownWomensClub.com but for a TOTALLY different reason. Apparently, "downtown" is a sexual reference. Who knew? Ok, I did but, whatever. I didn't know that anyone would ever associate that with DWC for crying out loud. I'm a member! If I recall correctly, Diane even said that someone once asked her - to her face - if the site was a porn site (gasp!)! [Correct me if I'm wrong, Diane]
Thus began this whole brainstorming about how other women-centric domain names are probably having the same problem. We wondered out loud if Tory Johnson of Women for Hire was catching the same hell we both were. I mean...Women FOR HIRE? The same thing had to be happening on her end. One call to Tory confirmed it - and more (which I'll be covering in my Entrepreneur column in Jan 2008). Damn!..and Tory runs a very respectable business.
And, then Diane dropped the bombshell of all bombs. You know, PINK Magazine, right? The women's business magazine? But, do you know THIS Pink Magazine? (For the record, I did not contact anyone at either PINK Magazine for a comment.)
It seems like everywhere you turn words, feelings and scenarios that are used to describe women are being co-opted and turned into smut by...well, men (along with a smattering of highly-paid women in advertising).
So, what does this mean for us marketing to each other and communicating that energy and intent?
If you can't have a pithy company name with some sparkle without being lumped togther with the latest Viagra ads, what's left?
I know full well that we women don't have to use words like 'pink' or 'downtown' to describe businesses geared toward women, but that's our right and choice, no?
I guess it's also our right and choice to pick other names, too, huh?
Usually I have an answer for everything, but this one stumps me. And, while I don't want to overreact, I find something inwardly saddening about this trend.
It's almost as if nothing is sacred - not even our careers. Are we always objects? Even when it comes to our domain names?
Bottomline: What do you think? Should women select better, more suitable names for our companies? Ones that have less of a chance of being smeared? Am I totally over-reacting to what I see as the bigger picture? Do I need a chill pill?
P.S. My InfoWorld blog finally launched today! It's called: Social Media 360: Less Facebook, More Business. Give my two little posts (for now) some traffic love! :)