Marketing to Women Online:
The Good News
November 15, 2007
A lot of bad news circulates the net and makes its way to our TV anchors' desks - news about the economy, about politics, about taxes, and about our health. It seems like bad news is the only thing news reporters know how to talk about. 
Well, it isn't all bad news. There is a whole lot of good news. Good news about women and marketing to women and about the net and sales for this holiday season and even about our health. So, let me share some good news with you. Feel free to pass it on - cheer your customers up (they'll buy more if they're happy.)
First, I had the privilege of being interviewed at Issue Dynamics for their Blogger Relations department, just over a week ago. This came about because Kevin Reid contacted me to tell me he'd seen me speak and remembered me...and wondered if I'd contribute to his series on blogger relations. I am always a sucker for compliments, so I said yes. And, then I offered to introduce Kevin to a few other bloggers, to keep the series going. Hop over and see my interview as well as the others he has so far (the current interview is behind email as a great marketing tool...hmmm... do you agree? A recent facebook poll said email was dead.) I know he has some great people on deck, also. You could be one...all you have to do is contact him.
Second, this article over at AdAge talks about "Women on the Web" - a favorite topic of this blog - saying,
"There's a land grab for the audience and market share NBC and iVillage have failed to dominate. The Glam portfolio of sites recently became the most trafficked women's network online (25.5 million visits in October 2007 vs. 18.5 million for iVillage), and Lifetime's site was head and shoulders above those of its cable competitors, Oxygen and We, in terms of traffic last month. With 2.3 million registered users on LifetimeTV.com (compared with 333,000 for Oxygen and 82,000 for We), MyLifetime.com has a good head start toward becoming a scaleable media community for women online." [bolding
is mine]
Third, and last because one does not like to clutter up your brains with too much all at once, this historical look at Crisco, that fluffy white lard we ladies use to bake pies (which are top of mind this week and next), is a must read. There is a wealth of female-friendly information between the lines... and, because it's written in a conversational, warm, friendly, welcoming voice, it carries weight. Thank you, Mom Gardner for your insight: "I like it because it's all vegetable, and it's really better for your health, I think." [image courtesy of Crisco.com]
What have YOU got in your historical archives, about you, your business, or your industry, that YOU can share with us? We love looking back...because it reminds us that we've truly come a long way, baby.
Comments