Comments on Marketing: Not All Women Are Moms TypePad2008-01-25T15:25:57ZYvonne DiVitahttps://www.lipsticking.com/tag:typepad.com,2003:https://www.lipsticking.com/2008/01/but-not-all-wom/comments/atom.xml/Yvonne DiVita commented on 'Marketing: Not All Women Are Moms 'tag:typepad.com,2003:6a00d8341c011b53ef00e5500cdcc888342008-01-28T14:52:36Z2008-01-28T14:52:36ZYvonne DiVitahttp://www.scratchingsandsniffings.comMelanie, I couldn't have said it better. That's what I meant when I said ALL women are Moms. I think...<p>Melanie, I couldn't have said it better. That's what I meant when I said ALL women are Moms. I think Aunts are just one overlooked category - Grandmoms are also ignored, as if we don't dote on our grandchildren and spend lots of our discretionary income on them! (as soon as I have some discretionary income, it will be spent on my grandkids).</p>Melanie Notkin commented on 'Marketing: Not All Women Are Moms 'tag:typepad.com,2003:6a00d8341c011b53ef00e54ff57d3988332008-01-27T00:16:19Z2008-01-27T00:16:19ZMelanie Notkinhttp://www.savvyauntie.comThe traditional image of the American woman as married with 2.1 kids is radically changing. In fact, the majority of...<p>The traditional image of the American woman as married with 2.1 kids is radically changing. In fact, the majority of American women are childless. Since the advent of feminism in the 1960’s, women have progressively been getting married later and later, and have been having children toward the end of their child bearing years, if ever. It’s estimated that today, childless women represent over 50% of the adult female population, and over one quarter of the entire adult population. That stat is based on the latest (2004) Census look at fertility rates which states that 45% of women up to the age of 44 are childless (and on can assume that that number grows after the age of 44.) </p>
<p>Of course, that doesn't mean that non-moms aren't child-centered. Just about every woman has at least one child in their life whom they adore. But what's more, these women have the discretionary income - and time - that moms don't have. Besides indulging the children in their lives - their nieces and nephews and god-children - with their discretionary income, these women also have more time and money for leisure, travel, spas, beauty, fashion, and other traditional “women’s” products and services. They are also leading the fastest growing segment of women who are interested in owning their own homes, home improvement, cars, consumer electronics and other traditional “male” products.</p>
<p>And yet these tens of millions of lucrative consumers have been neglected by marketers who have traditionally focused all their attention on Mom. Instead, marketers should be focusing on Aunts! We're the savvy consumers advertising dollars should be focused on.</p>
<p>Melanie Notkin<br />
Founder, SavvyAuntie.com</p>Yvonne DiVita commented on 'Marketing: Not All Women Are Moms 'tag:typepad.com,2003:6a00d8341c011b53ef00e55007d1f688342008-01-25T18:42:23Z2008-01-25T18:42:23ZYvonne DiVitahttp://www.scratchingsandsniffings.comMary, to me, all women are Moms are heart. We're the nurturers, no matter what. But, you make very valuable...<p>Mary, to me, all women are Moms are heart. We're the nurturers, no matter what. But, you make very valuable points here - ones that address this issue with insight and respect. Women who CHOOSE not to be Moms should be recognized for who they are, not what they are not. Women who want to be Moms but have not gone there yet, (or can't) should be counted with the same respect you would give all women...Moms or not.</p>
<p>LOVE, love, love the note about babies... why is it that marketers think all Moms are about babies? I once tried to join a Moms group (sponsored by P&G) but I was rejected because my kids are grown! What the ...???</p>Jessica D commented on 'Marketing: Not All Women Are Moms 'tag:typepad.com,2003:6a00d8341c011b53ef00e550079e2588342008-01-25T16:42:05Z2008-01-25T16:42:06ZJessica Dhttp://jeda21.blogspot.comThank you very much, from the bottom of the heart of a non-mom-herself-but-mom-loving-nonetheless, feminist 30 year old :o)<p>Thank you very much, from the bottom of the heart of a non-mom-herself-but-mom-loving-nonetheless, feminist 30 year old :o)</p>