By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Here in blogville, we often read, write, talk about technology companies' (and tech employees') condescending attitude towards women. Us simple-minded creatures can't possibly understand all those geeky details! However, the problem isn't just a feminine one. Men ("No, we're not stopping for directions"),... Read more →
The marketing to women world just gets bigger every day. I must get contacted by half a dozen PR firms, on a daily basis (and that's small compared to bigger M2W sites I know) wanting me to hawk their client's book, website, new tool, whathaveyou. I share some, and not... Read more →
Just couldn't help myself with that title...this article in the Los Angeles Times says, "In the latest step in its green offensive, Wal-Mart Stores Inc. is launching a Web-based tool to help identify new ways to make its operations more environmentally friendly." So, offensive, according to dictionary.com is defined as,... Read more →
by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Technology If you don't know what a widget is...welcome to 2008. And, I'll leave it to Wikipedia to explain what a widget is. They always do a better job than I can. That said, lately we're getting a lot... Read more →
A woman's prerogative (gad! I had to look that up twice - it just doesn't look right), is to change her mind. About anything. About lunch. About meeting you for coffee. About getting married. About where to go to dinner. About anything. Especially about how she feels about -- those... Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter The recent death of Suzanne Pleshette, one of my favorite actresses, jogged my memory of The Bob Newhart Show back in the 1970s. I loved the show - and I loved Ms. Pleshette's character, Emily Hartley. But, why did I like Emily Hartley... Read more →
Blogging can be a dangerous thing, when someone decides to attack you unfairly. I'm not the first to endure this kind of treatment and I won't be the last. I do have to ask, however - why me? I'm not going to go into the details because I refuse to... Read more →
Ah, so much to talk about and so little space. First, allow me, if you will, a little bragging rights - I've just started contributing to Adotas,a "premier publication focused on the online advertising and media industry." You can read my first post, "Men are from Mars, Women are from... Read more →
by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Technology I must admit that there is nothing that gets under my skin more than someone who is scatterbrained - and since this is a blog about women for women... I just had an interaction with someone whom I'll... Read more →
I read my March issue of Reader's Digest last night, while listening to and occasionally glancing at ColorSplash, on HGTV. One of the articles in this issue has to do with memory and how to improve it. I was vastly disappointed. There wasn't anything new or exciting in the article.... Read more →