The Word on Widgets
Women Driving Sales Online and Off

Wal-Mart on the Offensive

Just couldn't help myself with that title...this article in the Los Angeles Times says, "In the latest step in its green offensive, Wal-Mart Stores Inc. is launching a Web-based tool to help identify new ways to make its operations more environmentally friendly."

So, offensive, according to is defined as, "(adjective) causing resentful displeasure; highly irritating, angering, or annoying" and "(noun) An attitude or position of attack."

Okay, so Wal-Mart is attacking the problem head-on. I just think a better focus and perspective would be to say something like, "...Wal-Mart has adopted a pro-active approach to green, launching a Web-based tool...yadayadayada..." But, that's just me. At least they're doing something.

To whit, Diane MacEachern's new book, Big Green Purse: Use Your Spending Power To Create  Cleaner, Greener, World is out! in get your copy today! As in don't pass Go! and Collect your $200 until you read this book, and visit her website, and read her blog. Puh-lease!Dianemaceachernbiggreenpursebookcov

Not convinced? How's this, from Chapter 1: "If it can happen to an alligator, can it happen to your son? Why your Big Green Purse matters... The alligator has survived in one form or another for a least eighty million years. It has outlived the Tyrannosaurus rex, the mastodon, and the saber-toothed tiger. It has defied ice ages, heat waves, hurricanes, and fires. With its menacing teeth, bulging eyes, and corrugated frame, the alligator seems almost invincible. Amazing, then, isn't it, that this fierce animal could be susceptible to a chemical designed to kill a mosquito?"

Holy pesticides, Batman! Diane MacEachern doesn't mince her words and she isn't soft-petaling this issue. She's a warrior princess, a fighter, a Queen, and she is not taking prisoners. She's out to help save the environment - but she can't do it alone.

We're her army. Buy her book... get her widget, and join the fight. (more on this again and again...until you - and I - really, really get it; no, I don't have her widget yet because this blog is in redesign.)


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Yvonne DiVita

You're way ahead of me, Mary. But, one of the best things about this book is... the paper. It's clear to me that she even thought of that, when writing and publishing this book. I just bet the paper is recycled. I'm impressed.


Pull no punches? How about on page 75 when she's talking about tampons and store managers. I LOL when I read this. I can just see her standing there quietly informing the manager of a missed opportunity.

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