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February 2008
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April 2008

Do "Little Old Ladies" Not Wear Tennis Shoes?

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Earlier this week, Michele Miller wrote about what she (and I) think is a supremely short-sighted move by New Balance. In her post, New Balance Jumps The Shark, Michele notes that, This week’s announcement that New Balance is shifting its campaign and advertising... Read more →

Marketing to Women Online Goes On and On
Just Ask Patty!

My, my...where does the time go? I was informed by Feedblitz this week that someone had unsubscribed from my blog because I updated too often. That was surprising. I've been feeling mighty guilty for NOT updating as often as I used to. As Lena says, however, it's isn't how often... Read more →