Green, green, my world is green...now that spring is here. I think. Weatherman says snow flurries...this weekend? Well, flurries are no big deal.
Thought I'd do some "green" reporting today (until Mary tunes in with her post, today).
Sustainable Life Media sends me a weekly newsletter...that I like a lot. It gives me some insight into what's what with the green movement today. The April 8th issue has stories on the Marriott hotel outlining "a sweeping fivepoint plan to reduce the environmental impact of its global operations, headlined by a new $2 million carbon-offset deal to preserve endangered rainforests in Brazil." That's kewl...right? I'm skeptical but will keep my eye on it. No doubt Mary and Diane are more in the know than I. But, it's a fact of life that folks are curious about green and hotels...
Meanwhile, an email from an unidentified (they identified themselves, but I'm not passing on their info here...) resource announced a new "green" magazine...printed on recycled paper, so they say. Positively Green looks good but...being green isn't about 'looking' good. It's about being good.
Please explain to me why I need a PRINT magazine at all? And, why it needs to be 112 pages? The preview is too high fashion-y for my tastes. The articles may talk green, but the magazine screams NY Runway. I predict failure.
This article on Macy's going green, over at Mediapost's Marketing Daily, has me scratching my head. Here's their explanation, "Called 'Turn Over a New Leaf,' kicking off April 20 and running through April 27, the campaign is 'designed to support, educate and inspire sustainability and eco-friendly practices in everyday life,' says the retailer."
Ok, that's nice. The article tells us that a survey by BBMG revealed "nine out of 10 people think of themselves as 'concious consumers.' " I am assuming that means "green" consumers. I like what I'm reading, but...I don't see anything on this on TV. Not that it isn't on TV. I'm just saying if it is... I haven't seen it. And, I see Macy's commercials everywhere.
So, where is this being promoted? The story says it's online, in print, on the radio and on TV. Hmmm... in fact, it says online the company has a promotion going...two sweepstakes with prizes "including a hybrid SUV as well as trips to the Florida Everglades and other national parks."
Hello...where is the link? Here's another story about it, at Promo Magazine, but...where's the promo link???