I am not a fan of Sex and the City. I just don't get it. No, really... four women out of control in NYC, are not representative of the whole. These four are just... too outrageous for me. Okay, I have to admit that I've never watched the show. I've... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Trap: Companies thinking they've got a captive customer, with no choice, so they treat those customers like walking magic money jars. Example: Airlines. Their customers have to fly, right? They've got NO CHOICE! Hmmmm...not so fast there, fellas. Headline: Less flying costs American... Read more →

Now Memorial Day weekend is traditionally known as our unofficial start of summer here in the U.S. Us women can now feel comfortable wearing white pants and shoes again. Those of us living in the northern part of the country can rest at ease taking our houseplants outside and planting... Read more →

The economy is a favorite subject of business and political pundits, today. The economy is an ever-present issue in our lives - all day, every day. Hence, it baffles me why it only gets attention -- major attention -- during an election year. I will openly admit here, on this... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubelshooter Liz Hamburg at Huffington Post, ponders, A Million Dollar Business - What Does It Take? Here's my take: 1. We’re still making up for lost time. As Liz notes, women couldn’t get even get loans by themselves until the 1970s. And, in reality,... Read more →

I'm not happy about this but...it seems the info I was fed was incorrect. See changes below...I will think carefully before posting for this PR firm again. Now that American Idol is over, again...let's move on to something everyone can be part of. This is a great marketing to women... Read more →

So, Meredith Corp, the huge group that publishes all the women's magazines like Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, More, etc, etc, sent me a press release that I had to share. It just goes to the inner core of women's perceptions of themselves...and the whole... Read more →

Oprah has a blog. At least, she thinks she has a blog. She has a page on her site where there is content, supposively writing by Oprah. I don't know. Comments are non-existent (one does understand why - Oprah could do nothing all day but answer comments, were she to... Read more →

by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia One of the things that I love about marketing is that it encompasses so many aspects of your business; like, for example, answering the telephone and leaving voice mail messages. It might not seem like your telephone mannerisms and... Read more →

I could never share everything that comes across my desk, on a day to day basis. So many wonderful people write to me to tell me about new projects, family, books, and the things they're doing that they think might be interesting to you, my special readers...that I am quite... Read more →