One of my bestest buddies here in Rochester is D-D Flannery. We've done a lot of things together, not the least of which is serve on the board of our local AMA Chapter.
But there's a lot more to D-D than meets the eye. She's very active in a number of non-profits, locally. One is the Susan B. Anthony House (all of you are frequent visitors to their site, right? all of you think they should have a blog, right?) and another is work she does for diabetes.
D-D recently sent me a note reminding me that the Tour de Cure 2008 is this weekend. What is that, you ask? And what does it have to do with marketing to women? Well, since you asked... I'll tell you.
First of all, men** have a higher incidence of diabetes than women. But, let's face it, women are the caretakers of home, health, family, and everything else...so, it behooves me to share this important information, and hope that you will be moved to act by either donating, participating, or sharing.
- Men: 10.9 million; 10.5 percent of all men aged 20 years or older have diabetes.
- Women: 9.7 million; 8.8 percent of all women aged 20 years or older have diabetes.
The Tour de Cure is not a race. It's a ride. It features different route lengths for riders of differing abilities, from those who ride on an occasional basis to those experienced cyclists like Dr. Larry of the petblog. Each mile the cyclist covers and every dollar, helps improve the lives of people with this terrible disease. Understand that evey YOU can get diabetes...and even YOU can help cure it. With every donation, big or small...
Here's what the press release D-D shared with me says, "Many people will participate in Tour de Cure for the stimulating competition, comaraderie and physical challenge. But the real reward comes in knowing that every mile they ride and every dollar they raise brings us that much closer to a cure for this disease that kills over 210,000 Americans each year."
That was from Kristine Flannery. Here in Rochester, on June 8th, "cyclists from around the region will gather at Mendon Ponds Park, to participate in the event to raise $430,000 to support research for a cure. They will join over 26,000 other cyclists and volunteers at more than 80 sites throught the nation." To register, call the American Diabetes Association toll-free number: 1-800-TOUR-888.
If you're local and ready to participate, you can register at the event at Mendon Ponds Park. See details below:
When: Sunday, June 8, 2008, 7:30 AM – 3 PM
100 Mile – 7:30 a.m.
62.5 mile - 8:15 a.m.
40 mile - 9:00 a.m.
15 mile - 9:30 a.m.
7 mile family fun ride - 10 a.m.
Riders are expected to cross the finish line between 11 a.m. and 3 p.m. (in case you're media and you are looking for a great photo opp) Download mendon_ponds_park_map.pdf