According to the Wall Street Journal article, "Women Business Owners - Afraid of Web Marketing?" most women in business today do not engage in online marketing. This was the reported result of a Microsoft Live Small Business report.
With a majority of women blogging, I'm a bit confused about how any report can say women in business don't engage in or use web marketing. Blogging is a form of marketing. (Did you read Mary Schmidt's post yesterday - everything is marketing!) Only 600 women we involved in this study, mind you, so let's not get our socks in a knot. But, I have a problem with the opening stat that says, "...nearly 40% say they don't have a Web site."
Who are these women? They may be really new business owners or entrepreneurs who were eager to attend the Vision to Venture conference Microsoft was offeirng in their local city. After all, anything Microsoft must be good, right? The conference, with info at the link here, looks well worthwhile, but...once again...I"m going to take women executives to task and say...
Within each of those cities that Microsoft is offering this conference, what are the top female executives doing to help their sisters in business???? I'm not talking about NAWBO (great resource for women; my local chapter is outstanding), or NAFE (definitely worth looking into), or local groups like our RWN (Rochester Women's Network).
I'm talking about the major CEOs and top executives who could be creating monthly seminars or luncheons (like the Microsoft Vision to Venture conference) to share their valuable experiences and advice, with the women in their region. I'm talking about taking time once a month to advise women who are full of the entrepreneur spirit and eager to start something new - in their own community! I'm talking about people with the talent and experience actually giving back - to the local community.
We've just begun, here in Rochester. Our Womens Entrepreneur's Blog at Simon (sponsored by the Simon Graduate School of Business) is a first step in opening doors for new, small business owners like the women described in the WSJ article. We're taking questions and offering insight and advice on a blog. We're eager to help other women succeed. And, I hope, someday, we'll get to that point of face2face meetings, where we can meet the women asking the questions, and they can meet each other, and women adopting web marketing won't be a topic for a WSJ article. It will be a moot point.