I'm fuming right now. Sabine Clappaert over at Muse, which is a great marketing to women site, sent me a link that has me boiling over!
BMW, it seems, respects women less than...Special K (read my thoughts on that here), and even less than Vogue - which caused such an uproar over Miley Cyrus's "provocative" photos.
Sabine says, "HELLO? Is there anyone home at BMW Marketing...? "
I want to know if the gals over at Ask Patty! have seen this? I want to know if the Mommy Bloggers have seen it or if any of the Daddy bloggers have seen it? I want to know if the whole world is numb to this kind of advertising now and if so...what's next?
The young girl in this ad (I refuse to reprint it here, sorry; you can see it at Muse) can't be more than 14. Even if she is older than 14, BMW certainly used her because she looks 14! And, I don't care that this is a foreign agency and that other parts of the world think girls as young as 10 are fair game in the sex-trade. I care about a car manufacturer that promotes its products in THIS country, actually looking at this ad and not being repulsed!
Where's the uproar? Why aren't we seeing the backlash on major media television? Why isn't Katie Couric reporting on this - she certainly covered Miley's Vogue shoot. (BTW, I disapproved of that, too...and I don't believe for a minute that Annie Liebovitz didn't know EXACTLY what she was doing - showcasing a young girl in a sexual pose; puh-lease!)
Why isn't Redbook, with all of its blogs, doing a story on this? Don't they care? Doesn't anyone care?
This ad isn't just visually disturbing. The text is also poorly thought-out. It's for USED cars...and it says, "You know you're not the first." Clearly a sexual connotation meant to depict the young girl as...already having had sex, at least once. This, of course, makes her a sex object, for...the men looking at the ad? It's surely not for women.
In a world where we are constantly on the lookout for predators on the net...targeting children, and yes, anyone under 18 is a child - and some 18-20 year olds are children, too...it's unconscionable for BMW to print this ad and promote lascivious thoughts just to sell used BMW cars!
There is no argument. It's just wrong! Even the comments on the BMW site are divided...with too many men (at least I think they're men) making the kind of lewd, insulting remarks you would expect...and which, if BMW meant to create, makes them a part of the problem...
Where, oh where, is the backlash? Let it begin here...