by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia
Online articles are seen by many experts as a print article's step-cousin.
What a foolish lapse in judgment!
Print articles are "current" and then people toss the paper. Print articles don't increase your search engine rankings and it's HELL to spread the word about a print-only article (read: lots of copying and stamps). Not to mention the whole 'reprint rights' deal...sheesh!
When you are quoted as an expert in an online article, 9 times out of 10, they'll provide a link to your web site:
=> which increases incoming links to your web site
=> which increases search engine rankings - especially if the link is from a highly-traffiked publication web site.
Once the article is online, it's there forever. It's indexed and added to Google's cached files and even accessible by the Way Back Machine and searchable. Spreading the good news is as simple as firing up your email and sharing a link.
Bottomline: The next time a reporter reaches out to interview you for an online article, be nice. It's better than print. [That doesn't mean a print article isn't worth anything though! :) ]