The opening of the Beijing Olympic Games is now only 10 days away and many of the athletes, media and other various visitors are all starting to arrive in China. I've been covering the various marketing programs that this year's sponsors have developed. A couple of weeks ago I wrote... Read more →
By Guest Blogger, Robbi Hess Who is responsible for helping your company achieve brand integrity? The CEO? The marketing manager? The person who answers the phone or greets the customers when they walk in the door? If you chose all of the above, then you move to the front of... Read more →
by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia Online articles are seen by many experts as a print article's step-cousin. What a foolish lapse in judgment! Print articles are "current" and then people toss the paper. Print articles don't increase your search engine rankings and it's HELL... Read more →
It's live, it's real and it's well worth your time. Liz Strauss, she of the excellent blog: Successful and Outstanding Blog(gers)... has posted a list of blogs that will keep you chained to your computer, reading and reading and reading. The idea was to showcase 260 blogs. That's right. It's... Read more →
Had to write about an article I read in my local paper, on Friday. The article was from the Associated Press but there is a whole lot of buzz online about the study it refers to - that being girls and math. And for good reason. Until this study, it... Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter No, no - come back. I'm not going to bloviate on McCain's "marketing to women." That'd be a whole book. He's got far more fundamental problems than how to reach us young/old/right/left/white/brown/angry/happy/soccer mom/Wal-Mart shopper/rural/urban/educated/rich/poor/etc. femmes. (Hmmm...there's a not-so-subtle point about target marketing in... Read more →
I'm fuming right now. Sabine Clappaert over at Muse, which is a great marketing to women site, sent me a link that has me boiling over! BMW, it seems, respects women less than...Special K (read my thoughts on that here), and even less than Vogue - which caused such an... Read more →
Anita Campbell had a provocative post on her Small Biz Trends blog last week. In it, she discussed the book The 4-Hour Work Week by Tim Ferris. She recommends the book, with this caveat, "...I'd suggest you NEVER ...take the title of this book literally." I think that's good advice.... Read more →
by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia I never answer the age question. Ever. I think it's irrelevant to all conversations - other than one you might have with your doctor - and people really only ask you so they can fit you inside a box... Read more →
By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Why are people still: 1. Not returning customers' (or potential customers') phone calls? I called a local direct mail house (with whom I've done business before) at least five times over the past week. Nada. Which means nada more biz from me or... Read more →