Yes, now that you're over the shock...I saw that movie. I liked it A LOT and I'm going  to see part 2 as soon as it comes out on August 6th. So there.

I promise, I'm going somewhere with this...

I'm a woman who has a serious case of wanderlust - except when I wake up in a different city and can't remember where I am because I've been traveling so much; as was the case when I spoke at the Marketing Profs conference in Boston in early June, but that's another story for another time.

Also, like the young ladies in the movie, I have a few close knit friends who would do just about anything for each other. We've shared stories, tears, triumphs and heartbreak -- a pair of well-washed jeans wouldn't be totally out of the picture. Well-washed, you hear?

It's also about the movie's message - we might be far apart (or we may not be able to see each other a lot because of work and family responsibilities), but, we're just a contintent or two phone call or full audio CD-length drive away.

Anyway...

I say all this to say: who'da thunk it that the CEO of a technology-related company would enjoy The Sisterhood of the Traveling Pants enough to want to see the sequel? I'm sure the film's marketing department didn't count on me taking a liking to the movie -- and subsequently demanding that all my gal pal's see it. But, that's the beauty of marketing to women, isn't it? There is no FORMULA. You can't figure us out -- so stop wasting our time and yours with products, services and content that amount to an NBA 4th quarter air ball.

Bottomline: As oppoosed to thinking of women as mathematical equations that lead to ROI, companies that really "get" us understand that it's not just about Steel Magnolias, The Joy Luck Club and Sex and the City. Sometimes it is, but sometimes it's all about the traveling pants.

Have you rocked the marketing demographics boat recently? How?