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July 2008
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September 2008

Effective "Word-of-Mouth" Takes More Than A Mouth

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter Hot and buzzy phrases like "Social Media" "Social Marketing" and "Word-of-Mouth" always attract a lot of people looking for new angles. And, that's both good and bad. The traditional Mad Ave. types trying to force fit their obnoxious old ways into the new... Read more →

Dove's New Film Project The Women Behind "The Women"

When Yvonne and Tom got me started with my blog, Donna's Promo Talk, over a year and a half ago I devoted my first two posts about the marketing programs being created for Dove's Campaign for Real Beauty. Since then I have written several more times about this unique, groundbreaking... Read more →