How many out there are fans of HGTV? I admit that I'm addicted. Even now, during the Olympics, I'm clicking back and forth from Michael Phelps' latest gold medal attempt, to "Design on a Dime," or "Design Star," at HGTV. It's not merely that Tom and I are house hunting...we... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter This old Secret deodorant ad slogan popped into my head when a client said, "We want a man-friendly web site. We're not designing it for women." Hmmm...So, here's my response: Being "man friendly" doesn't mean being "woman UNfriendly." Certainly, men and women think... Read more →

"No man is an island entire of itself; every man is a piece of the continent, a part of the main; if a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as any manner of thy friends or... Read more →

by Guest Blogger, Lena West, Chief Social Media Strategist at xynoMedia (photo credit: Jack Berlin) I am about to say something so strange and so foreign that I am sure, at first consideration, it will seem both impossible and improbable. Here goes: It is possible to actually work with your... Read more →

If I told you everything I learned at Ford on Tuesday, when Tom and I had the privilege of being part of a big media event in Dearborn, this would turn into a Ford blog...and that just wouldn't be right. Therefore, I am going to pass along my thoughts in... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter It's funny how the Universe works - here I am working with a new client, Enerpulse, who's selling a "green" auto component, pulse plugs, and wants to sell more of them to women...and Yvonne's at Ford, having all the fun, test driving new... Read more →

Here we are, in Dearborn, MI! The trip was really uneventful. Good weather, good listening (learning how to speak better in public), no traffic. Seems incredible but it's true. Even as we arrived in Dearborn and encountered a detour, there was only a moment of panic. The road signs got... Read more →

Don't fret. Lena's post will be up later. This will be a featured spot this week... as I have such exciting news to share. Stay with me, now... this is prime marketing to women online content. First, let me say that Melanie Notkin of the outstanding Savvy Aunties' site is... Read more →

I am currently reading a number of books - do you do that, too? Read several books all at once? I crawl into bed at night, usually exhausted from a day spent on the phone, or blogging and Twittering, or -- horror of horrors! -- attending meetings, and I struggle... Read more →

By Guest Blogger, Mary Schmidt, Marketing Troubleshooter The house next door to me has been sitting on the market, empty, for several months. Finally we neighbors decided we simply had to clean up the yard. It's a matter of neighborhood pride...and we also want good people to move in that... Read more →