First, let me say that Melanie Notkin of the outstanding Savvy Aunties' site is one savvy marketer. She "gets it" the way YOU should get it. Pop over to her "Are you a PANK?" post and you'll see what I mean. Melanie shares some up-front, in your face stats about the power of Aunts - all those gals who have treasured nieces and nephews (I have about 40 - maybe 45 - honestly, I'm losing count! And some of them are grand-nieces and nephews!)
BTW, Melanie says PANKS are the new PINK. What do you think?
I really LOVE this part of her post: "Being a woman means loving kids:
“Our surveys show that most women are child-centered, even when they don’t have or want children of their own… Nearly every single woman we know is a devoted aunt, big sister, godmother, or friend to the children of her relatives, co-workers, and friends. These relationships are often extremely close, and single women often talk about how enriching it is to be involved…” *
Oh but, that's not why I'm writing today, prior to Lena. I'm writing to let you know that because Melanie started Savvy Auntie, and I joined, and...she is a keen marketer, to women online, I was invited by FORD motor company to attend an event on Wednesday - that will knock my socks off! Ford has been so gracious in its invitation - hey, Toby, Ford knows how to do blogger out-reach...I am totally excited about being in Detroit on Wed. to see their new 2009 "industry-exclusive Ford SYNC™ ... along with their Ford Escape and Mercury Mariner.
Tom and I will be posting from the road and from the event. Some will be video, some will be audio. IF you have questions for Ford, send'em along. I can't promise an answer, but I can promise I'll ask. I only request that you be polite - if you have a rant, rant elsewhere.
*Source: What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live; Celinda Lake and Kellyanne Conway. 2005